Understanding your Google Ads performance is essential for maximizing your marketing investment. Here’s how we help FareHarbor operators like you gain clarity:

• Comprehensive tracking setup: We implement conversion tracking that connects your ad spend directly to bookings, allowing you to see exactly which campaigns drive revenue.
• Performance metrics that matter: We focus on metrics relevant to your business—cost per booking, return on ad spend, and seasonal performance patterns.
• FareHarbor integration expertise: Our specialized knowledge of FareHarbor’s booking system allows us to create seamless tracking between your ads and actual bookings.

At TOMIS, we’ve helped numerous tour operators transform their digital advertising from a question mark to a clear driver of business growth.

Conversion tracking reveals which marketing efforts are turning prospects into customers—critical information for your FareHarbor site changes and overall marketing strategy:

• Custom conversion points: We identify and track the moments that matter to your business, from initial website visits to completed bookings and everything in between.
• Multi-channel visibility: Understand how customers move between your various marketing channels before making a booking decision.
• FareHarbor-optimized setup: Our tracking implementation works perfectly with your existing FareHarbor system, creating a complete picture of your customer’s journey.

Our team combines technical expertise with industry-specific knowledge to deliver conversion insights that directly inform your business decisions.

The Meta pixel is a powerful tool for tour operators looking to maximize their social media advertising:

• Strategic implementation: We’ll install and configure your Meta pixel to capture the right data while maintaining website performance.
• Industry-specific event tracking: We set up custom events tailored to tour operators—from viewing specific experiences to completing bookings.
• Abandoned booking recovery: Our specialized tracking helps you reconnect with customers who began the booking process but didn’t complete it—a significant opportunity in the high-consideration world of recreational activities.

Our Meta Ads specialists understand both the technical aspects of pixel implementation and the unique customer journey of your business.

Search Engine Optimization remains one of the most cost-effective ways to reach customers searching for experiences like yours:

• Local visibility focus: We ensure your business appears prominently when travelers search for activities in your specific location.
• Industry-specific strategy: Our SEO approach is tailored to tour operators, targeting the terms and questions your potential customers are actually searching for.
• Adaptation to AI search: We stay ahead of evolving search technologies, including voice search and the future of AI search, ensuring your business maintains visibility as search behaviors change.

Our SEO specialists have helped numerous FareHarbor partners achieve significant growth in organic traffic and direct bookings.

Your website is often the deciding factor in whether a potential customer books with you or a competitor:

• Professional assessment: We evaluate your current site’s effectiveness specifically for converting visitors into bookings.
• FareHarbor integration optimization: We ensure your booking process is seamless and conversion-focused, maximizing the potential of your FareHarbor system.
• Mobile experience emphasis: With most travelers booking on mobile devices, we create responsive designs that make booking easy on any device.

Our web development team specializes in creating sites that not only showcase your experiences beautifully but also convert visitors into bookings.