Digital Marketing for Boat Tour Operators

Integrated Marketing Strategies That Fit Your Business

As the leading digital marketing agency for tourism, TOMIS has become well-versed in the many intricacies of marketing for clients who offer boat tours and excursions.

With our dedicated team of account managers who have years of experience working within the boat tourism industry, our tailor-made strategies for your business will enhance your customer’s experience and increase online revenue. Our strategies emphasize the importance of seasonality and booking trends for your business, but we’ll also work with you to achieve higher benchmarks for your business during the off-season as well.

Our Expertise In This Industry Includes...​

  • Sightseeing Experiences 
  • Private Tours
  • Mid-week bookings 
  • Harbor Tours
  • Island Tours
  • Inclusive marketing 

A Few of our Boat Tour Operator Clients

Products & Services for Boat Tour Operators

Within a month of adding the TOMIS ChatBot to their site, our client Speed Boat Adventures has received over 180 purchase transactions – increasing their online booking revenue by over $35,411. 

Out of all the conversations the ChatBot has had with website visitors, only 5% of visitors have requested to talk with a human. That means the ChatBot is answering 95% of customers’ questions without them having to reach out directly through email or calling the office. Proving that one of the most valuable benefits of our TOMIS ChatBot is giving you and your team is simply your time back.


Since TOMIS started working with Charleston Speed Boat Adventures in 2020, they’ve seen a 258% increase in total online revenue, with a 215% increase in total organic online revenue alone in 2021. 

Organic website traffic is up over 130% with an Ecommerce conversion rate of 3.57%, proving that our year-round SEO efforts are working well!

In the first half of 2021, San Diego Speed Boat Adventures had a nearly 7x return on ad spend from TOMIS’ Google Ads campaigns. They also received a $0.70 cost per click average from our campaigns, which is substantially lower than the industry average.

Businesses were hopeful to have a successful return back to normal after the difficulties of 2020, but for San Diego Speed Boat Adventures, they broke their previous revenue goals on Google Ads because TOMIS was able to work closely with them during the off-season to create a comprehensive campaign that targeted both their usual audience demographics as well as new prospective customers.

From comparing the first half of 2019 to the first half of 2021, San Diego Speed Boat Adventures saw a 492% increase in revenue from their Facebook & Instagram advertising in 2021.

TOMIS creates paid social campaigns for clients that blend retargeting and brand awareness efforts together to achieve high revenue results at a low cost-per-acquisition. In the first half of 2021, Speed Boat Adventures’ cost-per-acquisition was less than $7 from TOMIS’ paid social campaigns.

Boat Tour Marketing Case Studies

Speed Boat Bot
speed boat adventures logo

Case Study

ChatBot: First 30 Days Performance

With four locations around the world, Speed Boat Adventures needed a way to answer customer questions and be sure they were getting the correct information based on location. Their AI ChatBot paid for itself within the month, pushing customers to the correct location before guiding them to book! 


Total Customer Messages


Link Clicks



OneHHI Hilton Head Tour Operator

Case Study

Integrated Marketing Strategy Leads To Record Growth In Hilton Head

A water sports rental and tours operator in Hilton Head hired TOMIS to run their Google Ads and Paid Social Ads. After launching both advertisements their net revenue increased 581.87% in the last 6 months. 

They have experienced 140.39% increase in year to date net revenue comparing 2021 to 2020, and 187.97% increase comparing 2021 to 2019. 


Ecommerce Conversion Rate


Organic Traffic


Total Online Revenue

Speed Boat Charleston
speed boat adventures logo

Case Study

SEO Efforts Driving Massive Growth in Charleston

Blurb From CJ


Organic Traffic


Online Revenue From Organic Traffic


Total Online Revenue

Glacier Raft

I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.

Jeff Baldelli


Glacier Raft Company

Mint Julep

We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.

Gregory Cowan


Defiance Rafting


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