Digital Marketing for Boat Tour Operators

Integrated Marketing Strategies That Fit Your Business

As the leading digital marketing agency for tourism, TOMIS has become well-versed in the many intricacies of marketing for clients who offer boat tours and excursions.

With our dedicated team of account managers who have years of experience working within the boat tourism industry, our tailor-made strategies for your business will enhance your customer’s experience and increase online revenue. Our strategies emphasize the importance of seasonality and booking trends for your business, but we’ll also work with you to achieve higher benchmarks for your business during the off-season as well.

Our Expertise In This Industry Includes...​

  • Sightseeing Experiences 
  • Private Tours
  • Mid-week bookings 
  • Harbor Tours
  • Island Tours
  • Inclusive marketing 

A Few of our Boat Tour Operator Clients

Products & Services for Boat Tour Operators

Within a month of adding the TOMIS ChatBot to their site, our client Speed Boat Adventures has received over 180 purchase transactions – increasing their online booking revenue by over $35,411. 

Out of all the conversations the ChatBot has had with website visitors, only 5% of visitors have requested to talk with a human. That means the ChatBot is answering 95% of customers’ questions without them having to reach out directly through email or calling the office. Proving that one of the most valuable benefits of our TOMIS ChatBot is giving you and your team is simply your time back.

Since TOMIS started working with Cabo Trek in 2021, they’ve seen a 91% increase in total online revenue, with a 250% increase in total organic online revenue alone in 2022. 

Organic website traffic is up over 266%, proving that our year-round SEO efforts are working well!

River Queen Voyages, a new client to TOMIS starting in June 2022, ran Google Ads campaigns both in-market and out-of-market. From June to December, the Nashville operator generated an 8x return on ad spend from 212 online bookings. The campaigns also generated 178 additional leads on top of that, giving them a total cost per conversion of $13.28 and a conversion rate of 5.1%.

From comparing the first half of 2019 to the first half of 2021, San Diego Speed Boat Adventures saw a 492% increase in revenue from their Facebook & Instagram advertising in 2021.

TOMIS creates paid social campaigns for clients that blend retargeting and brand awareness efforts together to achieve high revenue results at a low cost-per-acquisition. In the first half of 2021, Speed Boat Adventures’ cost-per-acquisition was less than $7 from TOMIS’ paid social campaigns.

Boat Tour Marketing Case Studies

Speed Boat Bot
speed boat adventures logo

Case Study

ChatBot: First 30 Days Performance

With four locations around the world, Speed Boat Adventures needed a way to answer customer questions and be sure they were getting the correct information based on location. Their AI ChatBot paid for itself within the month, pushing customers to the correct location before guiding them to book! 


Total Customer Messages


Link Clicks



OneHHI Hilton Head Tour Operator

Case Study

Integrated Marketing Strategy Leads To Record Growth In Hilton Head

A water sports rental and tours operator in Hilton Head hired TOMIS to run their Google Ads and Paid Social Ads. After launching both advertisements their net revenue increased 581.87% in the last 6 months. 

They have experienced 140.39% increase in year to date net revenue comparing 2021 to 2020, and 187.97% increase comparing 2021 to 2019. 


Ecommerce Conversion Rate


Organic Traffic


Total Online Revenue

Speed Boat Charleston

Case Study

SEO Efforts Driving Massive Growth for Cabo Trek

Cabo Trek’s collaboration with TOMIS since 2021 has resulted in a significant surge in their total online revenue, with a remarkable increase of 91% year over year. In 2022 alone, the total organic online revenue witnessed a staggering growth of 250%. The success of our year-round SEO efforts is validated by the remarkable rise of 266% in organic website traffic.


Organic Traffic


Online Revenue From Organic Traffic


Total Online Revenue

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Glacier Raft

I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.

Jeff Baldelli


Glacier Raft Company

Mint Julep

We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.

Gregory Cowan


Defiance Rafting

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