By now you have likely heard of Google’s Web Vitals Initiative and its corresponding update establishing page experience as a factor in determining how they will serve up search results to their users. Set to begin in June of 2021, operators are going to have to confront the key question, “how will this change affect organic traffic to my site”?
If there is one thing that’s clear from 2020 – it’s that you can’t predict anything. In a year marked with unexpected challenges, changing guidelines, shutdowns, and revenue losses for tour operators across activity verticals, outdoor recreation may have been one of the bright spots. While the travel and tourism industry as a whole … Continued
Our SEO and Website Audits take a hard, all-encompassing look at your website and SEO strategy to give you the full picture of the strengths and opportunities of your digital channels.
We are constantly adapting our products to best address the pain points of our tour operator clients. Check out our recent ChatBot developments!
Our full case study shows how an intentional and agile integrated marketing strategy helped expedite the road to recovery for Arkansas River Tours, a Colorado whitewater rafting client.
The pent up travel demand as the US reopens is real and we are seeing it in the data. Now is the time to take advantage of lower competitive PPC markets.
AMP is an open-source HTML framework that is used by popular and global platforms like Google, Bing, and Twitter. Utilizing AMP to strip down your business’ mobile site HTML can make it load more quickly and convert more users.
With Online Travel Agencies (OTAs) taking more and more bookings from tour operators, we knew we needed to find the most efficient and effective way to show up above them in Google search results.
Google Ads & Facebook Ads: Everything you need to know about COVID-19 related ad credits. Google has pledged $340M in ad credit to SMBs. With COVID-19 taking its toll globally, Google has pledged to give $340 million in ad credits to small and medium-sized businesses in an effort to alleviate some of the costs for businesses