By now you have likely heard of Google’s Web Vitals Initiative and its corresponding update establishing page experience as a factor in determining how they will serve up search results to their users. Set to begin in June of 2021, operators are going to have to confront the key question, “how will this change affect organic traffic to my site”?

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  If there is one thing that’s clear from 2020 – it’s that you can’t predict anything.  In a year marked with unexpected challenges, changing guidelines, shutdowns, and revenue losses for tour operators across activity verticals, outdoor recreation may have been one of the bright spots. While the travel and tourism industry as a whole … Continued

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Google Ads & Facebook Ads: Everything you need to know about COVID-19 related ad credits. Google has pledged $340M in ad credit to SMBs. With COVID-19 taking its toll globally, Google has pledged to give $340 million in ad credits to small and medium-sized businesses in an effort to alleviate some of the costs for businesses

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