Paid Social Advertising for Tour Operators
TOMIS uses a proven, full-funnel approach blending brand awareness, website visitor retargeting, and abandoned booking efforts to achieve high-value, revenue-generating results for your tour operator business.

Paid Social Advertising Metrics You Should Care About
8x
Average Return on Ad Spend for TOMIS Clients
$7k
Average Annual Spend for TOMIS Clients
3.26%
Average CTR Across All Campaigns for TOMIS Clients
Why TOMIS Is The Best Paid Social Option For Tour Operators
Industry Knowledge And Expertise
At TOMIS, we know the Urban Tourism and Outdoor Recreation Tourism industry like the back of our hand. We use our knowledge and experience to inform our audience targeting, campaign optimizations, and strategy as a whole. We place a large focus on brand awareness, engagement, and retargeting when creating paid social strategies based on seasonality for your specific activity vertical.
Our Paid Social Advertising Funnel For Tour Operators
We let our industry expertise guide us through our paid social funnel – awareness, website retargeting, & abandoned booking.
- Awareness – Increase your brands’ familiarity among your target audience.
- Website Retargeting – Bring back individuals who have interacted with your ads and visited your site during a specific amount of time, but do not initiate a checkout. We use our expertise to determine the custom audiences we target based on your average booking lead time. The campaign serves to keep your brand fresh in the mind of the consumer and help drive them back to the website to initiate a checkout and book. This strategy is highly relevant for tour operators because most individuals planning a tour/vacation tend to shop around. Customers may visit both you and your competitors’ sites to see their offerings before deciding.
- Abandoned Booking – Retarget all individuals who initiate, but abandon an online booking. The purpose of the abandoned booking strategy is to recover reservations that might have otherwise been lost. Cart abandonment is a big deal, and slight reductions in abandonment can lead to big improvements in bookings. By targeting and nurturing those who did abandon their booking, we create a high-quality audience of clearly interested consumers to work with.
Why Paid Social Advertising Matters for Tour Operators
Admit it…you use social media to plan your trips too. There is a reason for that. With highly-personalized algorithms, Facebook and Instagram know just WHAT to serve us and WHEN to serve it. Thinking about planning a trip to Hawaii? After a few quick Google searches, you’ll be served targeted tourism paid social advertising from operators trying to win over your business. In today’s digital age, if your business isn’t taking advantage of paid social advertising, chances are a competitor is winning the sale.
At TOMIS we are experts in the tourism industry, not only as thought-leaders in the marketing space, but as past guides and wanderlust souls ourselves. It is that combination that gives us the experience and credibility needed to take your business to the next level with paid social advertising.
TOMIS Paid Social Advertising for Tour Operators
Meta Advertising
Utilize Meta Ads to drive bookings and engage targeted audiences. Our expert strategies optimize your budget through advanced targeting and eye-catching creatives for measurable ROI.
- Advanced Audience Targeting
- Dynamic Creative Optimization
- Scalable ROI-Driven Strategies
- Data-Driven Campaign Analytics
TikTok Advertising
Engage the rapidly growing TikTok audience with our tailored campaigns, blending trend-focused content, influencer collaboration, and AI optimization to boost visibility and attract new customers.
- Trend-Focused Creative Campaigns
- Influencer Partnerships & UGC
- AI-Powered Ad Optimization
- High-Engagement Video Strategies
Organic Social
Foster authentic connections and brand loyalty through strategic storytelling, and engaging content. Our data-driven approach ensures consistent audience interaction and community growth.
- Community-Focused Storytelling
- Testimonials & Adventure Highlights
- Interactive Audience Engagement
- Data-Informed Posting Schedules
Paid Social Advertising Case Studies
Case Study

New Client Thrives with Tailored Audience Targeting
For the 2024 summer season, TOMIS took over Meta Advertising for this operator, increasing ROAS from 7x to 19x. By aligning booking lead times with seasonal strategies and refining messaging for distinct customer personas, performance improved significantly, with segmented audiences driving key results.
19x ROAS
Across All Meta Campaigns
-16%
Meta Ads Spend
+117%
Attributed Revenue to Meta Ads
Case Study

Continued Growth With Meta Ads Investment
10x ROAS
Return on Ad Spend
+678%
Online Bookings from Meta Ads
+884%
Online Revenue from Meta Ads
Case Study

Increased Investment in Meta Ads Pays Of
In 2024, this operator transitioned their Meta Advertising to TOMIS, leading to a 102% increase in attributed revenue. By increasing the budget, and optimizing campaign structure, audiences, and ad creative, their ROAS improved from 4x to 6x year over year. This strategic approach significantly boosted overall performance.
6x ROAS
Across All Meta Campaigns
+55%
Increased Spend on Meta Ads
+102%
Increased Attributed Revenue to Meta Ads
Case Study

Additional Investment in Meta Ads Delivers Results
In 2024, this operator boosted Meta Ads spend 5x and doubled their return on ad spend from 7x to 14x. By using Meta’s Sales Objectives, refining Prospecting and Retargeting campaigns, and optimizing ad sets with precise targeting and budget scaling, they achieved remarkable efficiency.
14x ROAS
All Online Revenue
+84%
Increase in ROAS Year-over-Year
+757%
Increase in Attributed Revenue via Meta
Case Study

Driving Direct Return by Targeting Lookalikes, Bachelorettes, Birthdays & More!
8x ROAS
Return on Ad Spend Across Account
+9%
Increase In Ad Spend
+55%
Increase in Attributed Revenue

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