Paid Social Advertising for Tour Operators

Industry Knowledge And Expertise

At TOMIS, we know the Urban Tourism and Outdoor Recreation Tourism industry like the back of our hand. We use our knowledge and experience to inform our audience targeting, campaign optimizations, and strategy as a whole. We place a large focus on brand awareness, engagement, and retargeting when creating paid social strategies based on seasonality for your specific activity vertical.

Our Paid Social Advertising Funnel For Tour Operators

We let our industry expertise guide us through our paid social funnel – awareness, website retargeting, & abandoned booking.

• Awareness – Increase your brands’ familiarity among your target audience.
• Website Retargeting – Bring back individuals who have interacted with your ads and visited your site during a specific amount of time, but do not initiate a checkout. We use our expertise to determine the custom audiences we target based on your average booking lead time. The campaign serves to keep your brand fresh in the mind of the consumer and help drive them back to the website to initiate a checkout and book. This strategy is highly relevant for tour operators because most individuals planning a tour/vacation tend to shop around. Customers may visit both you and your competitors’ sites to see their offerings before deciding.
• Abandoned Booking – Retarget all individuals who initiate, but abandon an online booking. The purpose of the abandoned booking strategy is to recover reservations that might have otherwise been lost. Cart abandonment is a big deal, and slight reductions in abandonment can lead to big improvements in bookings. By targeting and nurturing those who did abandon their booking, we create a high-quality audience of clearly interested consumers to work with.

Why Paid Social Advertising Matters for Tour Operators

Admit it…you use social media to plan your trips too. There is a reason for that. With highly-personalized algorithms, Facebook and Instagram know just WHAT to serve us and WHEN to serve it. Thinking about planning a trip to Hawaii? After a few quick Google searches, you’ll be served targeted tourism paid social advertising from operators trying to win over your business. In today’s digital age, if your business isn’t taking advantage of paid social advertising, chances are a competitor is winning the sale. 

At TOMIS we are experts in the tourism industry, not only as thought-leaders in the marketing space, but as past guides and wanderlust souls ourselves. It is that combination that gives us the experience and credibility needed to take your business to the next level with paid social advertising.