Digital Marketing for Urban Operators
Marketing Strategies Built for Your Business
We understand the natural cross-over that occurs between city tour categories. Your offerings do not fall into just a single box and neither do your customers, which is why we leverage our expertise with various operators to inform your customized marketing strategy.
Our Expertise in This Industry Includes...
Increase Direct Bookings
Retarget Target Audience
Generate Awareness
Increase Booking Value
Sustained Growth
Marketing Automations
A Few of Our Urban Clients
Urban Tour Categories
From New York City to Napa Valley to national parks, we work with air-tour operators across the country. Their flightseeing offerings range from helicopter city tours to scenic balloon rides over the country landscape. Our team is ready to help you fill your seats and baskets.
From New York City to San Francisco to mountain resort towns, we work with bus and transport operators across the country. Their fleets range from double-decker sightseeing buses to vintage trolleys and private charter coaches. Our team is ready to help you fill your seats and routes.
From food tours in downtown Chicago to customized progressive dining experiences in the south, we understand the messaging it takes to entice your audience. Our team is ready to serve you in growing your food and drink tour business.
We’ve worked with various Party Bikes / Pedal Pubs over the years. Each in their own unique market but each catering to the bach-scene in one way or another. We understand how to keep the party rolling by leveraging our paid advertising expertise and content marketing strategy.
From iconic skylines to historic landmarks to scenic overlooks, we work with sightseeing operators across the country. Their tours range from hop-on-hop-off city loops to guided neighborhood walks, observation decks, and ghost tour adventures. Our team is ready to help you fill your tours and timeslots.
We are thrilled to see tuk tuks starting to get a foothold in the US market—what a unique way to see a city! With their open-air appeal and versatile uses, there are a number of ways to approach the marketing strategy. We’ve worked with clients across the country to develop their brand voice, raise brand awareness, and increase their booking revenue.
There’s nothing quite like wandering the city streets, and our clients know how to do it right. With options ranging from history tours and haunted experiences to foodie expeditions and brewery crawls, each walking tour client has something unique to offer, and every TOMIS marketing strategy is put together with that in mind.
Urban Operator Case Studies
Case Study
Gray Line Worldwide Google Ads Revenue +132%
In 2025, through a combination of Performance Max scaling, branded search optimization, in-market vs. out-of-market segmentation, and Google Things to Do (GTTD) integration, Gray Line Worldwide grew Google Ads conversion value by 132% year-over-year while improving ROAS by 53%.
+132%
Google Ads Conversion Value
+ 148%
Google Ads Conversions
+ 53%
ROAS Increase YoY
Case Study
Bobby's Bike Hike Doubles Meta Ads ROAS in 2025
TOMIS used 2024 conversion data to rebuild the paid media program around the highest-value markets — shifting Google Ads budget from local to out-of-market campaigns, and rebuilding Meta around Chicago-area families. The result: Google Ads ROAS improved 51% while spend was reduced 19%, and Meta Ads revenue grew 119% on flat spend.
+51%
Google Ads ROAS
+ -19%
Google Ads Spend
+ 118%
Meta Ads ROAS
Case Study
Parkwide's New Website - 34% Conversion Rate Boost in Year One
Parkwide Bike & Surrey Rentals launched a redesigned TOMIS website in January 2025 focused on intuitive navigation, clear calls-to-action, and strategic social proof. The result: a 34% lift in conversion rate (7.2% vs. 5.4%), a 26% increase in direct bookings, and 177% growth in online revenue.
+34%
Website Conversion Rate
+ 26%
Increase in Direct Bookings
+177%
Growth in Online Revenue
Case Study
SEO Efforts Driving Historical Growth In 2021
Lawless Forge brought on SEO services to maintain the foundation set during their 2019 website build. Through a strong keyword strategy, regular SEO audits, and consistent optimizations , they have seen significant year-over-year growth in organic traffic & revenue.
+77%
Organic Traffic
+ 93%
Organic Traffic Ecommerce Conversion Rate
+ 163%
Online Revenue From Organic Traffic
“
I couldn’t do what I do without Tomis. Their team’s subject matter expertise and dedication to clients has become core to my business, giving me a serious leg up in my efforts to drive web traffic and conversions. Beyond that, they’ve educated me on maximizing my digital marketing investments and are incredibly generous with their time. I’m confident that every dollar spent with Tomis is the best investment for my business’s growth.
Bradly J. VanDerStad
Executive Director
Providence Tour Company
“
TOMIS is an excellent company that has contributed in a vital way to our business growth and digital presence. Not only do they have a deep understanding of the various digital efforts to grow our brand, but they also take the time to educate us on marketing best practices and strategies to help us raise our bar internally as well.
Max Levi
Owner
Lawless Forge
“
Andrew Ostrowski
Owner
Pontoon Saloon
