Digital Marketing for Urban Operators
Marketing Strategies Built for Your Business
We understand the natural cross-over that occurs between city tour categories. Your offerings do not fall into just a single box and neither do your customers, which is why we leverage our expertise with various operators to inform your customized marketing strategy.
Our Expertise in This Industry Includes...
Increase Direct Bookings
Retarget Target Audience
Generate Awareness
Increase Booking Value
Sustained Growth
Marketing Automations
A Few of Our Urban Clients
Urban Tour Categories
From New York City to Napa Valley to national parks, we work with air-tour operators across the country. Their flightseeing offerings range from helicopter city tours to scenic balloon rides over the country landscape. Our team is ready to help you fill your seats and baskets.
From food tours in downtown Chicago to customized progressive dining experiences in the south, we understand the messaging it takes to entice your audience. Our team is ready to serve you in growing your food and drink tour business.
There’s nothing quite like wandering the city streets, and our clients know how to do it right. With options ranging from history tours and haunted experiences to foodie expeditions and brewery crawls, each walking tour client has something unique to offer, and every TOMIS marketing strategy is put together with that in mind.
When getting there is the most fun part. We have clients offering transportainment options all over the country and know very well that no two are the same. The TOMIS team works with each client to understand their unique market and develop a strategy tailored to their goals.
We’ve worked with various Party Bikes / Pedal Pubs over the years. Each in their own unique market but each catering to the bach-scene in one way or another. We understand how to keep the party rolling by leveraging our paid advertising expertise and content marketing strategy.
We are thrilled to see tuk tuks starting to get a foothold in the US market—what a unique way to see a city! With their open-air appeal and versatile uses, there are a number of ways to approach the marketing strategy. We’ve worked with clients across the country to develop their brand voice, raise brand awareness, and increase their booking revenue.
Our clients offer urban experiences beyond tours, from blacksmithing classes to escape games.
Urban Operator Case Studies
Case Study
Year-Over-Year ROI in Improved Google Ads Optimization
In 2023, River Riders Family Adventure Resort Google Ads campaigns achieved significant improvement and growth, compared to their 2022 campaigns.
+26.3%
Increase in Ad Spend
+57%
Increase in Return-On-Ad-Spend
+96%
Increase in Online Revenue from Google Ads
Case Study
Moab Scenic Flights Benefits From Their 1st Time Running Google Ads
Redtail Air saw an ROAS of 7.3x in 2021 under TOMIS compared 0.9x under different management.
As we aggregate data, we will look to continuously improve from this 7.3x return.
7.3x
ROAS in 2021 vs 2019 under different management
+736%
Increase In Revenue From Google Ads Compared to 2019
+2.7%
Increase in Ad Spend Compared to 2019
Case Study
Building a strong SEO foundation
+42.81%
Organic Traffic
+43.41%
Online Revenue from Organic Traffic
+15.64%
Online Transactions from Organic Traffic
Aug – Sept 2021 vs Aug – Sept 2019
Case Study
Integrated Blitz Campaign
In 2021, we put together a blitz strategy in coordination with a large local event to target new traffic coming to the area. The strategy involved leveraging Google Ads and Paid Social to geo-target and search-target those coming in for the event. Upon blitz completion, Peddling Pelican not only experienced substantial website traffic growth the paid advertising channels, but also a 392.66% increase in total revenue.
+590.29%
Website Traffic
+ 708.33%
Social Website Traffic
+ 3,596.67%
Google Ads Website Traffic
Mar – Apr 2021 vs Mar – Apr 2020
Case Study
SEO Efforts Driving Historical Growth In 2021
Lawless Forge brought on SEO services to maintain the foundation set during their 2019 website build. Through a strong keyword strategy, regular SEO audits, and consistent optimizations , they have seen significant year-over-year growth in organic traffic & revenue.
+77%
Organic Traffic
+ 93%
Organic Traffic Ecommerce Conversion Rate
+ 163%
Online Revenue From Organic Traffic
Case Study
Welcome Email Automation
The Welcome Email Automation sets the tone for all future email marketing correspondence.
This client has three emails in their Welcome Automation. Each email in the series has its own objective and messaging associated with it, with strategic send times based on drip email tactics and the client’s average booking lead time.
55%
Open Rate
$7,470
Online Revenue Attributed
236
Leads Attributed
January 2021 – October 2021
Case Study
ChatBot Performance: May - July 2023
Colorado Adventure Center built out their ChatBot in May of 2023. With rafting, ziplining, and an aerial adventure park, there were lots of FAQs for every activity type. In just 3 months, their AI sales assistant has helped 734 users check real-time availability through their reservation system leading to nearly 300 bookings.
5,158
Total Customer Messages
10%
ChatBot Conversion Rate
$112,029
Online Revenue from the Bot
“
I have worked with TOMIS for over 2 years. They helped build our website, along with our digital marketing strategy. The reason why I chose TOMIS over all the competition is that I wanted a ONE STOP SHOP. I was sick of having three different companies working for us. It’s nice that they have a complete understanding of our business, from top to bottom. The best part about TOMIS is that they have great communication!
Dylan David
Owner
Dylan’s Tours
“
The best in the industry in analytics, digital design, and advertising; while also handling multiple locations in my opinion.
Sean Higgins
Owner
Mint Julep Experiences
“
TOMIS is an excellent company that has contributed in a vital way to our business growth and digital presence. Not only do they have a deep understanding of the various digital efforts to grow our brand, but they also take the time to educate us on marketing best practices and strategies to help us raise our bar internally as well.
Max Levi
Owner
Lawless Forge
“
Andrew Ostrowski
Owner
Pontoon Saloon