Digital Marketing for Urban Operators
Marketing Strategies Built for Your Business
We understand the natural cross-over that occurs between city tour categories. Your offerings do not fall into just a single box and neither do your customers, which is why we leverage our expertise with various operators to inform your customized marketing strategy.
Our Expertise in This Industry Includes...
Increase Direct Bookings
Retarget Target Audience
Increase Booking Value
A Few of Our Urban Clients
Urban Tour Categories
From New York City to Napa Valley to national parks, we work with air-tour operators across the country. Their flightseeing offerings range from helicopter city tours to scenic balloon rides over the country landscape. Our team is ready to help you fill your seats and baskets.
Urban Operator Case Studies
Growth During COVID-19
With a new website build and a robust mix of marketing services, we were able to help Go Tuk’n continuously drive valuable traffic to their site as well as develop new offerings throughout the COVID-19 pandemic.
Increase in Organic Website Traffic
Increase in Online Revenue
Increase in Online Conversion Rate
Jan – Aug 2021 compared to Jan – Aug 2019
Moab Scenic Flights Benefits From Their 1st Time Running Google Ads
Redtail Air saw an ROAS of 7.3x in 2021 under TOMIS compared 0.9x under different management.
As we aggregate data, we will look to continuously improve from this 7.3x return.
ROAS in 2021 vs 2019 under different management
Increase In Revenue From Google Ads Compared to 2019
Increase in Ad Spend Compared to 2019
Building a strong SEO foundation
Online Revenue from Organic Traffic
Online Transactions from Organic Traffic
Aug – Sept 2021 vs Aug – Sept 2019
Integrated Blitz Campaign
In 2021, we put together a blitz strategy in coordination with a large local event to target new traffic coming to the area. The strategy involved leveraging Google Ads and Paid Social to geo-target and search-target those coming in for the event. Upon blitz completion, Peddling Pelican not only experienced substantial website traffic growth the paid advertising channels, but also a 392.66% increase in total revenue.
Social Website Traffic
Google Ads Website Traffic
Mar – Apr 2021 vs Mar – Apr 2020
SEO Efforts Driving Historical Growth In 2021
Lawless Forge brought on SEO services to maintain the foundation set during their 2019 website build. Through a strong keyword strategy, regular SEO audits, and consistent optimizations , they have seen significant year-over-year growth in organic traffic & revenue.
Organic Traffic Ecommerce Conversion Rate
Online Revenue From Organic Traffic
Welcome Email Automation
The Welcome Email Automation sets the tone for all future email marketing correspondence.
This client has three emails in their Welcome Automation. Each email in the series has its own objective and messaging associated with it, with strategic send times based on drip email tactics and the client’s average booking lead time.
Online Revenue Attributed
January 2021 – October 2021
ChatBot Performance: January - September 2021
As the leading Party Bike brand in the industry, their staff used to deal with thousands of unnecessary phone calls and emails for FAQs. Their ChatBot has proven to not just be a very effective automated customer service agent, with only 3% of visitors requesting a human, but also an extremely powerful sales enablement tool. Those that interacted with the Bot booked online at a 167% higher rate than the all website traffic average.
Total Customer Messages
Bookings from the Bot
Online Revenue from the Bot
I have worked with TOMIS for over 2 years. They helped build our website, along with our digital marketing strategy. The reason why I chose TOMIS over all the competition is that I wanted a ONE STOP SHOP. I was sick of having three different companies working for us. It’s nice that they have a complete understanding of our business, from top to bottom. The best part about TOMIS is that they have great communication!
The best in the industry in analytics, digital design, and advertising; while also handling multiple locations in my opinion.
TOMIS is an excellent company that has contributed in a vital way to our business growth and digital presence. Not only do they have a deep understanding of the various digital efforts to grow our brand, but they also take the time to educate us on marketing best practices and strategies to help us raise our bar internally as well.