We grow tour operator businesses.
Through marketing software and expert services, TOMIS generates more direct bookings for your business, makes sense of your marketing and sales data, and streamlines your operations.
Announcement: TOMIS has Acquired New Zealand-based Tech Company Yonder HQ!
Everything you need to grow your business.
Key data insights combined with our streamlined customer communication and marketing automation suite means more time spent doing what you love.
With 10+ years of industry experience, our marketing experts know how to make you stand apart from the competition and increase your direct bookings.
Case Study
Creating Advertising Efficacy in Google Ads Structure
By restructuring and segmenting top-performing campaigns for better budget control and competitive insights, we increased attributed revenue by +34% year over year. We also leveraged top-of-funnel campaigns like Demand Gen and Google Things To Do to expanded traffic at lower costs, fueling success in lower-funnel efforts.
6x ROAS
Return on Ad Spend (+22% YoY)
+34%
In Revenue Attributed to Google Ads
-48%
Reduced Cost-per-Conversion
Case Study
ChatBot Performance: May - July 2023
Colorado Adventure Center built out their ChatBot in May of 2023. With rafting, ziplining, and an aerial adventure park, there were lots of FAQs for every activity type. In just 3 months, their AI sales assistant has helped 734 users check real-time availability through their reservation system leading to nearly 300 bookings.
5,158
Total Customer Messages
10%
ChatBot Conversion Rate
$112,029
Online Revenue from the Bot
Case Study
Expanding Search Visibility for a Niche Experience through SEO
+51%
Increase in Organic Revenue
+24%
Increase in Total Revenue
+35%
Increase in Organic Traffic
Case Study
New Client Thrives with Tailored Audience Targeting
For the 2024 summer season, TOMIS took over Meta Advertising for this operator, increasing ROAS from 7x to 19x. By aligning booking lead times with seasonal strategies and refining messaging for distinct customer personas, performance improved significantly, with segmented audiences driving key results.
19x ROAS
Across All Meta Campaigns
-16%
Meta Ads Spend
+117%
Attributed Revenue to Meta Ads
Case Study
Year-Over-Year ROI in Improved Google Ads Optimization
In 2023, River Riders Family Adventure Resort Google Ads campaigns achieved significant improvement and growth, compared to their 2022 campaigns.
+26.3%
Increase in Ad Spend
+57%
Increase in Return-On-Ad-Spend
+96%
Increase in Online Revenue from Google Ads
Case Study
Email Marketing Growth Enhances Integrated Strategy
This operator launched Email Marketing in early 2024, using sign-up incentives and an automation series to promote top tours. Monthly emails highlight seasonal offers or new tours, while the subscriber base is leveraged in targeting across other channels (e.g. creating a Lookalike list for advertising campaigns).
45%
Average Open Rate
3.34%
Average Click Rate
6%
Of Total Online Revenue Attributed to Email
Case Study
2023 Paid Social Performance & Growth
After our fifth season with Arkansas River Tours running year-long marketing services, we’ve seen significant growth. Utilizing a seasonal budget optimization strategy and thoughtful creative asset approach, they saw increased revenue from this channel and higher ROAs in 2023. This all came with a 12% decrease in cost per conversion – achieving more with less.
11x
2023 Return on Ad Spend (across all campaigns)
+30%
Increase in YoY Paid Social Revenue
-12%
Decrease in YoY Cost Per Conversion
Case Study
Unlocked Growth with Google Ads
Chicago Crime Tours unlocked the power of Google Ads within their digital marketing strategy when TOMIS took over their campaign management. Leveraging industry-specific search campaigns, Performance Max campaign, Google’s ‘Things To Do’ ads, and search retargeting, this tour operator achieved a strong return on investment.
+236%
Online Revenue Increase in 2023
7x
Return on Ad Spend for Online Bookings
+454%
Increase Traffic from Google Ads
10+ years growing tour operator businesses.
Seriously, we get it.
From rafting trips to city sightseeing to ghost tours, our team truly has expertise in every type of travel and tour operator experience.
“
The best in the industry in analytics, digital design, and advertising; while also handling multiple locations in my opinion.
Sean Higgins
Owner
Mint Julep Experiences
“
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
“
TOMIS is an excellent company that has contributed in a vital way to our business growth and digital presence. Not only do they have a deep understanding of the various digital efforts to grow our brand, but they also take the time to educate us on marketing best practices and strategies to help us raise our bar internally as well.
Max Levi
Owner
Lawless Forge
