SEO For Tour Operators

Why SEO Matters For Tour Operators​

Our world is digital. Even if a customer is planning on booking in person, they will likely look up your business online to decide if they want to go on your tour or rent your product.

Not only does SEO help your customers find you, but your rankings serve as part of your online reputation. Higher rankings, local pack features, and your Google My Business profile signal to users that you are a reputable and reliable company in your local area.

Not Every Agency Approaches SEO The Same

While many of us follow similar guidelines, each agency approaches SEO in its own way. Unfortunately, it can be easy for agencies to fall behind on best practices, and many strategies that used to be commonplace in SEO can now be detrimental to your rankings. At TOMIS, we not only stay up to date on best practices, but we also understand your industry and use that understanding to inform your SEO strategy. We place a large focus on local SEO and create our strategies based on seasonality for your specific activity vertical.

SEO As Part Of Your Integrated Marketing Strategy With TOMIS

Our collaborative team takes an integrated approach when it comes to leveraging SEO within your company’s marketing service mix.

In our marketing ecosystem, when content marketing and SEO live together in your service mix, your website will produce rich blog content backed by keyword research, seasonality, and audience insights. Blogs allow you to capture searchers at the top of the sales funnel who are searching for relevant keywords. Keyword-rich blogs give you an opportunity to not only rank for targeted keywords and send traffic to your site, but they also signal to Google that your business has authority in that space. We have seen client rankings increase across their site shortly after blog posts start performing well.