Email Marketing
for Tour Operators

TOMIS will build out a series of targeted email automation campaigns to help engage current subscribers and past customers. These automations will connect with contacts at every stage of the customer journey — from the dreaming stage to the planning stage to the booking stage and then re-engage them post-tour. If email automations aren’t the best fit for your target audience and offerings, TOMIS will work with you to send out strategic newsletters, whether those go out monthly, quarterly or seasonly.

Every email campaign has a unique objective, whether that’s bringing valuable information to subscribers planning their trip, or driving direct bookings. It’s important to understand each email’s objective and its role in the integrated digital marketing strategy.

Not only does TOMIS track open and click data of each email campaign, but also the website traffic driven, online leads, and direct bookings. These performance metrics are all reported within the TOMIS Marketing App so you can monitor their success.

*MailChimp is our preferred platform and is required for TOMIS App reporting integration

Why Email Marketing Matters for Tour Operators

For tour operators, email marketing is key for guiding customers through the planning and booking process, and then re-engaging them post-tour to become brand advocates. In addition to newsletters with updates and promotions, operators should be leveraging segmented email automation series and autoresponders to alleviate the time and energy put into responding and nurturing every lead type. 

If you don’t have a lot to say via email, don’t completely dismiss building a subscriber base. TOMIS leverages email marketing lists in paid advertising strategies — bringing us back to that integrated digital strategy.