Digital Marketing for Food & Drink Tours
Our Proven Strategies Drive More Bookings
Just as you curate the perfect pairing of flavors and experiences for your guests, TOMIS combines tour industry expertise with data-driven marketing strategies to help tour operators grow. We understand the diverse landscape of culinary tourism. Whether you lead walking tours through vibrant cultural districts, guide cyclists to iconic local eateries, or showcase hidden neighborhood gems, we have solutions tailored for you. We develop adaptable marketing strategies that match your business needs and seasonal demands. Discover how our specialized services drive measurable booking increases for food and drink tour businesses like yours.
Our Industry Expertise Includes:
- Food & Drink Bus Tours
- Food & Walking Tours
- Cultural Food Tours
- Spirit Tastings & Tours
- Progressive Food Tours
- Foodie Events
- Public / Private Bookings
- Corporate Bookings
A Few of our Food & Drink Tour Clients
Services & Products for Food & Drink Tour Operators
- SEO & Content Marketing
Our SEO and Content Marketing approach for food and drink tour operators creates a strategic keyword funnel that captures potential guests at every stage of their search journey. We craft a hierarchy that flows from broad destination queries to targeted food/drink queries that will lead searchers directly to your specific tour offerings. This structured approach is complemented by our content strategy that fills crucial keyword gaps with engaging blog content. Our content boosts your topical authority and benefits all pages on your site by reinforcing E-E-A-T signals that Google SEO specifically looks for.
- Website CRO
A high-converting tour page anticipates and answers every question a potential food and drink tour guest might have before booking. Our data-backed conversion optimizations have delivered significant CRO results for clients through strategic improvements: creating scannable content blocks, showcasing featured vendors, clearly highlighting dietary accommodation options, presenting visual tour itineraries, detailing all inclusions/exclusions, addressing tour-specific FAQs, and featuring authentic guest reviews that speak directly to the culinary experience you offer.
- Paid Social
We transform paid social from a guessing game into a precision targeting system for food and drink tour operators. Rather than casting a wide net, TOMIS leverages first party data, advanced geographic research, and detailed customer personas to target only the most qualified potential guests. This data-driven approach extends beyond audience targeting to both ad creative and landing pages so we ensure your prospective guests will be hungry for your tour experience. For our Atlanta-based brewery tour client, this methodology delivered above average ad quality rankings and drove 280% more checkout initiations compared to standard geo-targeting.
- AI ChatBot
The TOMIS AI ChatBot serves as your 24/7 digital concierge, guiding culinary adventurers to their perfect food and drink experience while removing booking friction. For our Nashville client, we’ve implemented a sophisticated multi-activity ChatBot that intelligently matches visitors with their ideal experience—whether they crave a dedicated food tour, an immersive whiskey experience, or a sightseeing adventure with culinary highlights. The system seamlessly transitions from recommendation to reservation, allowing guests to check real-time availability and complete bookings for their desired date and party size in one fluid interaction.
Targeted Meta Ads Bring New Life to a Seasonal Food Tour
Despite only running seasonal ads for this Chicago-based operator’s Taste of Chinatown Food & Walking Tour in years past, our strategic targeting drove consistent interest and traction beyond the typical window. As a result, the tour is in their top 3 most-booked tours and it’s campaign remains on throughout the year.
+215%
Tour Page Views
+168%
Online Bookings
+209%
Online Revenue
TOMIS Website Design Optimizes for CRO
Toast Tours partnered with TOMIS to develop a website showcasing their Paso Robles Wine Country expertise while maximizing conversions. We balanced compelling regional storytelling with strategic user flows that made it easy for visitors to book tours or submit inquiries. This approach delivered substantial conversion rate improvements from all traffic channels.
+170%
Ecommerce Conversion Rate
+210%
Mobile Ecommerce Conversion Rate
+144%
Lead Conversion Rate
“
TOMIS did create our website for us and has been amazing at the ongoing SEO updates, changes based on my ongoing changes, etc. However, the TOMIS team has also been incredible to work with for our digital marketing strategy efforts, paid social media efforts and so much more.
I am so thrilled with their ongoing support – I finally have a true partner helping to make a significant difference in my businesses. They are honest, trustworthy, willing to cut back on things that are simply not working, and are extremely timely in all responses.
Stephanie Dale
Owner
Go Tuk’n
