Digital Marketing for Outdoor Recreation
Strategic Outdoor Recreation Marketing to Fill Your Trips & Increase Bookings
When it comes to your trips, tours, and adventures, you are the expert. Focus on your customers and their experience, and let us handle your outdoor recreation marketing. We are problem solvers and critical thinkers, and we love celebrating your wins.
We are our clients’ client. You’ll find us hiking, paddling, camping, traveling, climbing, skiing, fishing, and exploring. When we’re not behind the computer screens creating a full-funnel outdoor recreation marketing approach to grow your business, we’re taking or leading tours just like yours!
Our Expertise in Your Industry Includes...
Increase Direct Bookings
Promotional and Event Awareness
Retarget & Re-engage Target Audience
Increase Average Booking Value
Tourism Marketing Near National Parks
Staff Hiring Advertising
A Few Of Our Outdoor Recreation Clients
Outdoor Recreation Marketing Tour Categories
If we’re not on the water ourselves, chances are we’re helping one of our whitewater rafting clients grow their own business. Our agency has a dedicated team (with personal and professional rafting experience) ready to help fill your boats and grow your business.
Learn more about our river rafting clients and relevant case studies.
Stand-alone operation or an activity add-on, we have mastered the art of digital marketing for zip line operators. If you’re looking to grow your business and continue to expand your reach (and we’re not just talking from tree to tree), we are here to help!
Learn more about our zip lining clients and relevant case studies.
The only thing that makes a day on the water better is spending it with friends! Whether it be old pals, or new friends that were made that day, our services will help fill your trips and boats with happy customers throughout your peak season and even increase shoulder-season and off-season bookings.
Learn more about our boat tours clients and relevant case studies.
Well, it’s oh-fish-ial, you’ve just discovered a digital marketing agency that is about to be your catch of the season. When we’re not on the water ourselves, we love talking to others about it and helping our clients grow their own businesses. With a knowledgeable team of anglers and digital marketers, we are ready to take your business goals to the next level
Learn more about our fishing clients and relevant case studies.
The outdoor recreation rental business can be a tricky one to master and scale. With years of experience working with clients of all sizes across the globe and with operation programming experience ourselves, we’ve developed our tried and true methods that will help grow your company.
Learn more about our rentals clients and relevant case studies.
Whether you’re taking guests on rafting trips, kayaking excursions, jet ski tours, sunset cruises, or anything in-between, we’ve got you covered! Admittedly, we’d rather be on the boat than behind the screen, but our collective experience will help you take your business to the next level.
Wanderlust souls are constantly in search of unique places to call home – even if it is just for a day or two. How do you harness the demand and interest and turn it into revenue?
We have worked with clients in all stages of their lodging and accommodations business development and growth, and we are ready to build a solid foundation for your company as well.
With so many beautiful places to explore in this big world, how do you make YOUR tour stand out from the competition?
That is where we come into play. Whether you offer ATV excursions, dog sledding trips, scenic tours, helicopter flights, glacier hikes, cultural experiences, or something even more exotic, we have the resources and tools to help increase bookings and elevate your business.
Learn more about our adventure tours clients and relevant case studies.
Case Studies for Outdoor Recreation Marketing
Case Study
Unlocked Growth with Google Ads
Chicago Crime Tours unlocked the power of Google Ads within their digital marketing strategy when TOMIS took over their campaign management. Leveraging industry-specific search campaigns, Performance Max campaign, Google’s ‘Things To Do’ ads, and search retargeting, this tour operator achieved a strong return on investment.
+236%
Online Revenue Increase in 2023
7x
Return on Ad Spend for Online Bookings
+454%
Increase Traffic from Google Ads
Case Study
Growth During COVID-19
Not long after Aloha Adventure Farms’ grand opening, this new adventure tours business was faced with the travel restrictions that came with COVID-19.
With a variety of TOMIS services, we were able to improve Aloha Adventure Farms’ SEO, drive traffic to their site, and stay top-of-mind for those planning trips to Hawaii with paid advertising.
+24%
Average Booking Value Increase Compared to 2020
+341%
Increase in Website Traffic Compared to 2020
+1,564%
Increase in Total Booking Revenue Compared to 2020
Case Study
Online Revenue Surges in 2020
We worked alongside ART to navigate the unknown challenges that accompanied COVID-19, ultimately leading ART to their most profitable year in the company’s history. By incorporating some of our top tools (TOMIS ChatBot & Mobile Menu Bar, Google Optimize), we were able to increase the ecommerce conversion rate and bring in more online revenue than the year previous
+93.97%
Online Revenue
+38.67%
Ecommerce Conversion Rate
-13.39%
Bounce Rate
Jan – Sept 2021 vs Jan – Sept 2020
Case Study
Increased Return on Investment
Montana Whitewater leveraged paid social media marketing efforts for their 2021 zipline and rafting season. We were able to turn that investment into a significant return on ad spend (ROAs).
With just one campaign along, Montana Whitewater turned their ad spend into a 30X ROAs which led to more revenue dollars in their pocket.
12x
Total Paid Social ROAs
30x
Paid Social Retargeting ROAs
4.3%
Paid Social Average CTR
“
I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.
Jeff Baldelli
Owner
Glacier Raft Company
“
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”
Keshia Fisher
Owner
Glacier Highline
“
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
