Digital Marketing for Outdoor Recreation

Strategic Outdoor Recreation Marketing to Fill Your Trips & Increase Bookings

When it comes to your trips, tours, and adventures, you are the expert. Focus on your customers and their experience, and let us handle your outdoor recreation marketing. We are problem solvers and critical thinkers, and we love celebrating your wins.

We are our clients’ client. You’ll find us hiking, paddling, camping, traveling, climbing, skiing, fishing, and exploring. When we’re not behind the computer screens creating a full-funnel outdoor recreation marketing approach to grow your business, we’re taking or leading tours just like yours!

Our Expertise in Your Industry Includes...

Increase Direct Bookings

Promotional and Event Awareness 

Retarget & Re-engage Target Audience

Increase Average Booking Value

Tourism Marketing Near National Parks

Staff Hiring Advertising 

A Few Of Our Outdoor Recreation Clients

Outdoor Recreation Marketing Tour Categories

Case Studies for Outdoor Recreation Marketing

Greatland Adventures
Greatland Adventures Logo

Case Study

Historical Growth for Greatland Adventures

With the impact of COVID-19 on travel and tourism, we worked hard to continuously bring traffic to the Greatland Adventures site and support bookings throughout the year 2020. 

With those continued efforts, booking revenue is at an all-time high for 2021—currently 135% ahead of 2020 and 22% above 2019 (Greatland Adventures’ previous record year). 


Online Revenue Increase Compared to 2020


Increase in Website Traffic Compared to 2020


Increase in Total Booking Revenue Compared to 2020

Aloha Adventure Farms
Aloha Adventure Farms Logo

Case Study

Growth During COVID-19

Not long after Aloha Adventure Farms’ grand opening, this new adventure tours business was faced with the travel restrictions that came with COVID-19.

With a variety of TOMIS services, we were able to improve Aloha Adventure Farms’ SEO, drive traffic to their site, and stay top-of-mind for those planning trips to Hawaii with paid advertising. 


Average Booking Value Increase Compared to 2020


Increase in Website Traffic Compared to 2020


Increase in Total Booking Revenue Compared to 2020

Arkansas River Tours
Arkansas River Tours Logo

Case Study

Online Revenue Surges in 2020

We worked alongside ART to navigate the unknown challenges that accompanied COVID-19, ultimately leading ART to their most profitable year in the company’s history. By incorporating some of our top tools (TOMIS ChatBot & Mobile Menu Bar, Google Optimize), we were able to increase the ecommerce conversion rate and bring in more online revenue than the year previous


Online Revenue


Ecommerce Conversion Rate


Bounce Rate

Jan – Sept 2021 vs Jan – Sept 2020

Montana White Water
Zipline Operator

Case Study

Increased Return on Investment

Montana Whitewater leveraged paid social media marketing efforts for their 2021 zipline and rafting season. We were able to turn that investment into a significant return on ad spend (ROAs). 

With just one campaign along, Montana Whitewater turned their ad spend into a 30X ROAs which led to more revenue dollars in their pocket.



Total Paid Social ROAs


Paid Social Retargeting ROAs


Paid Social Average CTR

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Glacier Raft

I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.

Jeff Baldelli


Glacier Raft Company

Glacier Highline

“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”

Zipline Glacie Highline Logo

Keshia Fisher


Glacier Highline

Defiance Rafting

We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.

Gregory Cowan


Defiance Rafting

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