Digital Marketing for Fishing Outfitters
Digital Marketing For Guided Fishing Tours
We “rise” to the occasion season after season for our guided fishing clients. Located in one of America’s top trout fishing destinations (Missoula, MT), many of TOMIS’ team members are avid anglers or have worked in the industry. Marketing for the guided fishing industry is one of our specialties. We understand the seasonality of bookings, shoulder seasons, and the premium experience guided fishing customers are looking for. In an industry where reputation is everything, our services are designed to help strengthen and support the brand our clients have worked so hard to build. Rest assured that your ideas will be heard and incorporated into an integrated marketing strategy that is tailored to your specific goals. Our suite of software products will save you time and our marketing services will help you grow, so that you can put more focus on your operations. Keep reading to check out some of the products and services we leverage to grow our guided fishing client’s business.
Our Expertise In This Industry Includes...
- Brand management
- Fishing reports
- Destination travel & fishing
- Extending shoulder seasons
- Guide hiring
- Online stores (e-commerce)
- Content focus & promotion
- Lodging partnerships
A Few of our Guided Fishing Tour Clients
In 2018 our research indicated an opportunity to rank in the first position for “fly fishing in Montana” utilizing our content marketing (blogging) services for Grizzly Hackle Fly Shop. When the final optimizations were complete, the blog began climbing in search results.
Only a year later, this piece of content had achieved a featured snippet (position zero) in search results with visibility to over 2,400 searches per month. In 2019, the blog contributed 13.2% of organic traffic and contributed to total organic traffic growth of 33%.
A sophisticated internal linking structure assisted by a keyword rich content marketing initiative continues to promote traffic growth and brand visibility for Grizzly Hackle Fly Shop.
In less than one year, using our tried-and-true, full-funnel Paid Social marketing approach, TOMIS has brought in over $23,000 in revenue directly attributed to Facebook and Instagram ads for Glacier Raft Company. Implementing a website retargeting campaign, which had a 49X ROAS, was a key factor in driving this additional revenue for Glacier Raft Company.
In an effort to promote brand reputation and create ties with local anglers, our strategy incorporated a subscription based fly fishing report for the regional area.
During 2019, fly fishing report emails helped to increase traffic from email campaigns by 40% and drove a 600% increase in online revenue from featured online shop products.
Capturing leads and building a customer base is a great offseason tactic for fly shops. It offers an opportunity to engage potential customers during the trip planning phase and provide a steady drip of valuable information to help them choose you over a competitor.
Organic Traffic Surges in 2020, Despite the Pandemic
From on-page optimizations to local SEO work, backlink outreach and keyword-focused content marketing, the Grizzly Hackle’s organic traffic soared in 2020. Their top performing blog last year earned them the featured snippet for “Fly Fishing in Montana” and resulted in nearly 25,000 website visits.
Organic Traffic Conversion Rate
Website Visitors From Their Top Blog
3-Year Performance & Historical Growth
After our third season with Arkansas River Tours running year-long marketing services, we’ve seen significant growth. In 2019 and 2020, Arkansas River Tours had the highest percentage revenue increase of any of the 48 outfitters on the Arkansas River.
Gross Revenue Increase Since 2018
Increase in Organic Traffic
ROI Increase from Google Ads
Increased Brand Awareness + Retargeting = Increased Revenue
Glacier Raft Company began running paid social ads in 2021 to promote their fishing, rafting & lodging business outside of Glacier National Park. GRC immediately saw the benefit from running additional brand awareness and website visitor retargeting campaigns.
Return On Ad Spend
Targeted Potential Clients Reached
Link Clicks that Drove Additional Website Traffic
I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.