Digital Marketing for Fishing Outfitters
Digital Marketing For Guided Fishing Tours
We “rise” to the occasion season after season for our guided fishing clients. Located in one of America’s top trout fishing destinations (Missoula, MT), many of TOMIS’ team members are avid anglers or have worked in the industry. Marketing for the guided fishing industry is one of our specialties. We understand the seasonality of bookings, shoulder seasons, and the premium experience guided fishing customers are looking for. In an industry where reputation is everything, our services are designed to help strengthen and support the brand our clients have worked so hard to build. Rest assured that your ideas will be heard and incorporated into an integrated marketing strategy that is tailored to your specific goals. Our suite of software products will save you time and our marketing services will help you grow, so that you can put more focus on your operations. Keep reading to check out some of the products and services we leverage to grow our guided fishing client’s business.
Our Expertise In This Industry Includes...
- Brand management
- Fishing reports
- Destination travel & fishing
- Extending shoulder seasons
- Customer nurturing
- Guide hiring
- Online stores (e-commerce)
- Content focus & promotion
- Lodging partnerships
- Retail brick & mortar sales
A Few of our Guided Fishing Tour Clients
- Content Marketing for Solitude River Trips
By implementing internal linking best practices and optimizing on-page headings, Solitude River Trips, a rafting and fly fishing outfitter located on the Middle Fork of the Salmon River, was able to achieve a featured snippet on Google for their primary fly fishing trip page. This resulted in improved rankings and increased traffic for the page across multiple search terms.
In 2024 vs. 2022, Solitude River Trips experienced a 337% increase in organic traffic overall as a result of top blogs holding key rankings in search engine result pages.
- Conversion Rate Optimization for The Meadows on Rock Creek
- SEO for Wandering Angler
Through a combination of a new website launched in 2023 and a comprehensive keyword strategy, Wandering Angler achieved +166% growth in organic traffic leading to + 128% in organic online revenue.
- Email Marketing for Grizzly Hackle Fly Shop
Originally used to communicate fishing reports to local anglers, in 2022 we revised their email marketing strategy to promote all of their core revenue streams including eCommerce sales. Leading to an increase of +96% in attributable online revenue.
Capturing leads and building a customer base is a great offseason tactic for fly fishing retailers and outfitters like the Grizzly Hackle. It offers an opportunity to engage potential customers during the trip planning phase, keeps users engaged with promotion of content, and provide a steady drip of valuable information to help them choose you over a competitor.
Case Study
Ecommerce Product Sales Proves to be Successful Revenue Stream
While the Grizzly Hackle Fly Shop hit its capacity on outfitting since 2021, they have been searching for new ways to scale their business and increase their market potential. TOMIS rebuilt their Shopify web store in early 2021 and while executing a comprehensive eCommerce strategy since then, we have established online sales as a core revenue stream with significant growth forecasted.
+171%
eCommerce Product Sales Revenue
'24 vs. '22
+32%
Total Business Revenue '24 vs. '22
+99%
New Customers '24 vs. '22
Case Study
2023 Paid Social Performance & Growth
After our fifth season with Arkansas River Tours running year-long marketing services, we’ve seen significant growth. Utilizing a seasonal budget optimization strategy and thoughtful creative asset approach, they saw increased revenue from this channel and higher ROAs in 2023. This all came with a 12% decrease in cost per conversion – achieving more with less.
11x
2023 Return on Ad Spend (across all campaigns)
+30%
Increase in YoY Paid Social Revenue
-12%
Decrease in YoY Cost Per Conversion
Case Study
SEO & Content Marketing Grows Organic Traffic
Long time fly shop and outfitter at the gates of Rocky Mountain National Park in Estes Park, Colorado experiences significant growth in organic traffic through a combined SEO and content marketing strategy, leading to new customers and increased success in a highly competitive market.
+85%
Organic Traffic Growth '24 vs. '23
+230%
Organic Blog Traffic '24 vs. '23
#1 Ranking
Blog Ranking For Keyword "Colorado Fly Fishing"
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We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
