Digital Marketing for River Rafting Outfitters
Integrated Marketing Strategies to Fill Your Boats!
Here at TOMIS, we not only specialize in marketing for rafting outfitters, but we are whitewater enthusiasts ourselves! We have clients in most of the major rafting markets across the US and Canada. Our agency has a team dedicated to the rafting industry as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. We understand the seasonality and related booking trends in your industry and customize our marketing strategies accordingly. Knowing how competitive your markets are, we put more digital marketing best practice checks in the prioritized boxes than your competitors. Below are a few of the services and products we leverage to grow our whitewater rafting clients businesses.
Our Expertise In This Industry Includes...
- Multi-day trips
- Half-day & full-day trips
- National Park markets
- Mid-week bookings
- Guide hiring
- Extending shoulder seasons
- Early season bookings
- Lodging partnerships
A Few of our River Rafting Clients
Products & Services for Rafting Outfitters
- SEO & Blogging for Arkansas River Tours
Since we started working with ART in 2018, we’ve seen a 474% increase in online revenue from organic traffic in 2021. Organic website traffic is up over 150%, proving that our year-round SEO efforts are working well! We’ve focused blog content on key markets like Colorado Springs and customer personas such as families, as well as trending topics like driveable staycations and summer activity guides.
- Google Ads for Glacier National Park's Leading Outfitter
- Website Conversion Rate Optimization for New Mexico River Adventures
- AI ChatBot Success for High Country Adventure
Case Study
2023 Paid Social Performance & Growth
After our fifth season with Arkansas River Tours running year-long marketing services, we’ve seen significant growth. Utilizing a seasonal budget optimization strategy and thoughtful creative asset approach, they saw increased revenue from this channel and higher ROAs in 2023. This all came with a 12% decrease in cost per conversion – achieving more with less.
11x
2023 Return on Ad Spend (across all campaigns)
+30%
Increase in YoY Paid Social Revenue
-12%
Decrease in YoY Cost Per Conversion
Case Study
Expanding Search Visibility for a Niche Experience through SEO
Serving a niche market with their unique hands-on experiences, Craftsman Ave expanded their search result visibility through tactical on-site and off-site SEO initiatives, optimizing their website for relevant keywords, improving content quality, and building high-quality backlinks to enhance their online presence.
+51%
Increase in Organic Revenue
+24%
Increase in Total Revenue
+35%
Increase in Organic Traffic
Case Study
Teton Whitewater
Teton Whitewater is a whitewater rafting & scenic float outfitter in Jackson Hole, WY.
With business growth in mind, we opted to launch a new website for the 2021 whitewater rafting season. We saw significant increases in conversion rate and traffic growth. As a result, online revenue doubled during the 2021 season.
34%
Increase In Organic Traffic
45%
Increase In ECom Conversion Rate
157%
Increase In Online Revenue
“
I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.
Jeff Baldelli
Owner
Glacier Raft Company
“
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
