Digital Marketing for River Rafting Outfitters

Integrated Marketing Strategies to Fill Your Boats!

Here at TOMIS, we not only specialize in marketing for rafting outfitters, but we are whitewater enthusiasts ourselves! We have clients in most of the major rafting markets across the US and Canada. Our agency has a team dedicated to the rafting industry as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. We understand the seasonality and related booking trends in your industry and customize our marketing strategies accordingly.  Knowing how competitive your markets are, we put more digital marketing best practice checks in the prioritized boxes than your competitors. Below are a few of the services and products we leverage to grow our whitewater rafting clients businesses.  

Our Expertise In This Industry Includes...​

  • Multi-day trips
  • Half-day & full-day trips
  • National Park markets
  • Mid-week bookings 
  • Guide hiring
  • Extending shoulder seasons
  • Early season bookings
  • Lodging partnerships

A Few of our River Rafting Clients

Products & Services for Rafting Outfitters

Since we started working with ART in 2018, we’ve seen a 474% increase in online revenue from organic traffic in 2021. Organic website traffic is up over 150%, proving that our year-round SEO efforts are working well! We’ve focused blog content on key markets like Colorado Springs and customer personas such as families, as well as trending topics like driveable staycations and summer activity guides. 

Glacier Raft Company has seen a direct ROI of 44x in 2021 for Google Ads (this is just from online transactions, not including the 1,327 phone call and email leads). Having managed their Google Ads for more than 5 years now, we’ve got their strategy down to a science! At a cost per conversion below $4, these campaigns only keep getting better over time, despite the competitive market they are in! 
After launching NMRA’s new website and doing CRO work every month, we’ve seen their online conversion rate go up almost 92%. That equates to more than $3,000 additional dollars in online revenue for every 1,000 website visitors; which is especially nice when they have more than 20K new website visitors this year! From site speed work to leveraging Hot Jar, website behavioral data to A/B content testing experiments on-site…we’ve deployed our proven tactics to increase the average revenue per individual website visitor by more than $3.50!
Since adding the TOMIS ChatBot to their site, our client High Country Adventure has received over 4,600 customer messages! That is roughly 75 hours worth of office time if those customers had reached out directly through emailing or calling the office. One of the most valuable benefits of our TOMIS ChatBot is giving you and your team your time back.

With the TOMIS Chatbot, High Country Adventures has increased their online booking revenue by generating over $44,600 from the bot.

Additionally, we have found ecommerce conversion rates to be roughly 98% higher after individuals engage with the TOMIS ChatBot.
Arkansas River Tours Logo

Case Study

3-Year Performance & Historical Growth

After our third season with Arkansas River Tours running year-long marketing services, we’ve seen significant growth. In 2019 and 2020, Arkansas River Tours had the highest percentage revenue increase of any of the 48 outfitters on the Arkansas River.


Gross Revenue Increase Since 2018


Increase in Organic Traffic


ROI Increase from Google Ads

Zipline Operator

Case Study

Historical Growth for Montana Whitewater

After a strong season in 2019 (more relevant to compare against vs. 2020), Montana Whitewater’s integrated marketing strategy is yielding historical growth results! From SEO service to Conversion Rate Optimization service, MTWW has seen massive growth in online revenue from both mobile and desktop devices. 


Online Revenue Increase Compared to 2019


Increase in Website Traffic


Increase in Online Revenue from Mobile

teton whitewater website development case study

Case Study

Teton Whitewater

Teton Whitewater is a whitewater rafting & scenic float outfitter in Jackson Hole, WY. 

With business growth in mind, we opted to launch a new website for the 2021 whitewater rafting season. We saw significant increases in conversion rate and traffic growth. As a result, online revenue doubled during the 2021 season. 


Increase In Organic Traffic


Increase In ECom Conversion Rate


Increase In Online Revenue

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Glacier Raft

I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.

Jeff Baldelli


Glacier Raft Company

Mint Julep

We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.

Gregory Cowan


Defiance Rafting

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