Digital Marketing for Zipline Operators
Integrated Marketing Strategies to Fill Your Lines!
Your business hums when the ziplines are at full capacity everyday during peak season. Maybe that’s not your reality right now though, and it’s a challenge to simply secure advanced bookings. An integrated marketing strategy specifically designed for your business could propel you toward your booking and revenue goals.
That’s where TOMIS comes in. Our agency has specialized tools as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. With industry expertise, we’re able to customize marketing strategies to your industry seasonality and booking trends. TOMIS fills the gaps your marketing team doesn’t have time for and can even carry the full marketing load so you can focus on revenue generating tasks.
Below are a few services and products we leverage to grow zipline businesses.
Our Expertise In This Industry Includes...
- Increased advanced bookings
- Increased mid-week bookings
- Extended early season bookings
- Extended shoulder season bookings
Zipline Clients We’ve Worked With
Products & Services for Zipline Operators
- New Website Launch & Paid Advertising for Crater Lake Zipline
Crater Lake Zipline launched a brand new website with TOMIS in March 2025 alongside their first year of dedicated paid advertising management. The project focused on improving the booking experience, modernizing the site structure, and implementing a coordinated Google Ads and Meta Ads strategy to drive more qualified traffic and conversions.
Following launch, online booking conversion rate increased 37% year over year, averaging 2.21% in 2025. Paid advertising performance was strong with Meta Ads generating a 10x ROAS and Google Ads producing a 19x ROAS. Total revenue increased 4% year over year, though historical comparisons are partially limited due to incomplete tracking data in 2024.
- Performance Marketing for Raven's Rim Zipline Adventure
Raven’s Rim Zipline Adventure partnered with TOMIS to strengthen its paid media strategy in the highly competitive Moab activities market. TOMIS implemented a balanced offensive and defensive Google Ads strategy to capture high-intent activity searches while protecting branded visibility. On Meta, prospecting and retargeting campaigns used lookalike audiences and geographic targeting to reach in-market and future travelers. From January 1 through March 15, 2026, campaigns generated a 19.5x ROAS on Google Ads and 11x ROAS on Meta Ads.
- Record-Breaking Growth for River Riders
River Riders came to TOMIS looking to grow direct bookings across a complex multi-activity operation spanning ziplines, rafting, adventure parks, and lodging. TOMIS restructured Google Ads campaigns around high-intent activity keywords, launched a targeted Meta Ads program across key drive markets, and deployed TOMIS ChatBot to convert website visitors into direct bookings. In 2025, Google Ads delivered a 29x ROAS — more than doubling the prior year — while Meta Ads generated a 26x ROAS. Gross revenue grew 36% and total bookings climbed 48% year-over-year.
Case Study
Record-Breaking Growth in 2025
River Riders achieved its strongest booking season on record in 2025. TOMIS restructured Google Ads and Meta Ads campaigns across River Riders’ core activity markets, and deployed TOMIS ChatBot to convert site visitors into direct bookings. Gross revenue grew 36%, total bookings climbed 48%, and AI-driven sessions grew 6,935% year-over-year.
29x
Google Ads ROAS
26x
Meta Ads ROAS
+48%
Total Bookings (YoY)
Case Study
Performance Marketing for Raven's Rim Zipline Adventure
Raven’s Rim partnered with TOMIS to compete in Moab’s crowded adventure market. TOMIS built an offensive and defensive Google Ads strategy targeting high-intent activity searches, paired with Meta prospecting and retargeting campaigns across key geographic markets — delivering 19.5x Google Ads ROAS and 11x Meta Ads ROAS.
19.5x
Google Ads ROAS
11x
Meta Ads ROAS
Moab
Utah's Most Competitive Adventure Market
Case Study
TOMIS Websites Increase Online Revenue
Glacier Highline continues to write compelling blogs following TOMIS hub & spoke strategy. Along with targeting high-value keywords, their efforts brought a 10% increase in Organic Traffic from January 1 – October. 31 2024. Blog traffic this year accounted for nearly 40% of total website traffic to the site and 3% of all key events.
7
Screaming Eagle Locations
+ 40%
(Average) Total Traffic YoY
+ 22%
(Average) Online Revenue
Case Study
CRO Updates to Zipline Pages Increase Conv. Rate & Online Revenue
Using TOMIS CRO services, Historic Banning Mills streamlined their zipline page with best practices. We broke content into digestible pages, adding tour cards, thoughtful imagery, and clear value propositions among CTAs. This improved usability, especially on mobile.
+ 17%
Session Engagement Rate
+ 50%
Conversion Rate Growth
+ 150%
Online Revenue Growth
“
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”
Keshia Fisher
Owner
Glacier Highline
“
“TOMIS has been a game changer for our business. Before them we were working with outdated websites and different marketing agencies trying to coordinate our efforts. TOMIS built us new websites and took over our Google and social media ads. Now everything is integrated and can be viewed at a glance on their app. Our dedicated team is truly amazing. We highly recommend TOMIS Tech to any tour operator!””
Donna Holder
Owner
Screaming Eagle Aerial Adventures
