Digital Marketing for Water Sports Operators
Integrated Marketing Strategies to Fill Your Boats!
Your business thrives when the boats are at full capacity every day during peak season. Maybe that’s not your reality right now though, and it’s a challenge to simply secure advanced bookings. An integrated marketing strategy specifically designed for your business could propel you toward your booking and revenue goals.
That’s where TOMIS comes in. Our agency has specialized tools as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. With industry expertise, we’re able to customize marketing strategies to your industry seasonality and booking trends. TOMIS fills the gaps your marketing team doesn’t have time for and can even carry the full marketing load so you can focus on revenue generating tasks.
Below are a few services and products we leverage to grow water sports businesses.
Our Expertise In This Industry Includes...
- Increased advanced bookings
- Increased mid-week bookings
- Increased bookings in competitive Urban markets
- Extended early & shoulder season bookings
- Targeting customers in top tourist destinations
- Rafting, boating, paddle sports, and more
A Few of our Water Sports Operator Clients
Products & Services for Water Sports Operators
For the 2022 season, River Riders saw a 18X return on ad spend (ROAs) for rafting paid social efforts. By specifically implementing an abandoned booking campaign to bring users back to the site, there was a 102X ROAs from that campaign alone. This allowed River Riders to capture additional revenue that could have otherwise been lost.
In 2022, Speedboat Adventures (San Diego) received 3,694 customer messages and 62 bookings from the TOMIS Chatbot. The website as a whole had an e-commerce conversion rate of 2.17%. This was outperformed by the Chatbot which had an e-commerce conversion rate of 5.68%. By answering customer questions and increasing overall bookings, the Chatbot saved time and increased revenue for the client.
While working with TOMIS, CaboTrek has experienced remarkable success. In 2022, they saw an impressive 91% increase in total online revenue. What’s more, their organic website traffic increased YoY by a staggering 235%, indicating the effectiveness of the TOMIS SEO strategy. These incredible numbers are a testament to the power of a well-planned and executed SEO strategy.
In April 2023, TOMIS executed a highly successful Google Ads campaign for Lake Powell Paddleboards and Kayaks, resulting in a staggering $32,000 in Google Ads revenue. This remarkable achievement was a 33X ROAS, demonstrating the effectiveness of TOMIS’ strategic approach to drive qualified traffic to the website.
ChatBot Performance: 2022 Season
The objective of the CaboTrek ChatBot was to reduce the amount of phone calls while simultaneously being able to bring in additional revenue.
CaboTrek’s ChatBot proved to be an effective automated customer service agent with only 4.9% of visitors requesting a human, but also a powerful sales assistance tool. As it had an e-commerce conversion rate 304% better than the overall website.
Total Customer Messages
Bookings from the Bot
Online Revenue from the Bot
Increased Return on Advertising Spend
River Riders leveraged paid social media marketing efforts for their 2022 season. We were able to turn that investment into a significant return on ad spend (ROAs).
With just a single Abandoned Booking campaign, River Riders turned their ad spend into a 102X ROAs which led to more revenue dollars in their pocket.
Total Paid Social ROAs
Paid Social Abandoned Booking ROAs
Paid Social Average CTR
Increased Return On Investment: 2022
New Mexico River Adventures leveraged Google Ads in 2022. TOMIS was able to turn its advertising investment into an impressive 20X ROAS.
In addition to an increase in online revenue, TOMIS was able to increase New Mexico River Adventures website visitors that were attributed to Google Ads by 28%.
Total Google Ads ROAS
Google Ads Conversions
Online Revenue from Google Ads
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”