Digital Marketing for Water Sports Operators
Integrated Marketing Strategies for Water Sports Companies
Your business thrives when the boats are at full capacity every day during peak season. Maybe that’s not your reality right now though, and it’s a challenge to simply secure advanced bookings. An integrated marketing strategy specifically designed for your business could propel you toward your booking and revenue goals.
That’s where TOMIS comes in. Our agency has specialized tools as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. With industry expertise, we’re able to customize marketing strategies to your industry seasonality and booking trends. TOMIS fills the gaps your marketing team doesn’t have time for and can even carry the full marketing load so you can focus on revenue generating tasks.
Below are a few services and products we leverage to grow water sports businesses.
Our Expertise In This Industry Includes...
- Increased advanced bookings
- Increased mid-week bookings
- Increased bookings in competitive Urban markets
- Extended early & shoulder season bookings
- Targeting customers in top tourist destinations
- Rafting, boating, paddle sports, and more
Clients We’ve Worked With
Products & Services for Water Sports Operators
- Paid Social
Paid social marketing is an effective way to build build brand awareness and retarget those who have engaged with your business but not yet booked. It is a means to reach entirely new audiences, address concerns such as safety and pricing, and highlight the positive experiences of past customers. Our Watersport client Cabo Trek saw an increase of 406% in revenue attributed to Paid Social advertising with a 204% increase in return on ad spend (ROAs) 2024 YoY.
- AI Chatbot
In 2024, Paradise Watersports received 1,703 customer messages and 77 bookings from the TOMIS Chatbot. The website as a whole had an e-commerce conversion rate of 2.91%. This was outperformed by the Chatbot which had an e-commerce conversion rate of 7.98%. By answering customer questions and increasing overall bookings, the Chatbot saved time and increased revenue for the client.
- SEO
Lake Powell Paddleboards and Kayaks worked with TOMIS to launch a new website in the winter of 2023. They saw an impressive 26% increase in total revenue and 13% increase in online revenue in the 2024 season. Their website traffic increased YoY by 15% and organic traffic increased by 13%, indicating the effectiveness of the TOMIS SEO strategy. These numbers are a testament to the power of a well-planned and executed SEO strategy.
- Google Ads
In 2024, TOMIS executed a highly successful Google Ads strategy for West OC Watersports, resulting in a staggering $170,000 in Google Ads revenue. This remarkable achievement was a 15X ROAS, demonstrating the effectiveness of TOMIS’ strategic approach to drive qualified traffic to the website.
Case Study
ChatBot Performance: 2024 Season
The objective of the Paradise Watersports ChatBot was to reduce the amount of phone calls while simultaneously being able to bring in additional revenue.
The ChatBot proved to be an effective automated customer service agent with only 2.5% of visitors requesting a human, but also a powerful sales assistance tool. As it had an e-commerce conversion rate 174% better than the overall website.
1,703
Total Customer Messages
77
Bookings from the Bot
$18,883
Online Revenue from the Bot
Case Study
Increased Return on Advertising Spend
West OC Watersports leveraged paid search marketing efforts for their 2024 season. We were able to turn that investment into a significant return on ad spend (ROAs).
15x
Total ROAs
22% Increase
Paid Search Traffic
8.18%
Average CTR
Case Study
New Website & SEO Strategy Increase Revenue
Lake Powell launched a new website in the winter of 2023 that paid dividends. Coupled with a focused SEO Strategy in 2024, they saw a 15% increase in total website traffic which lead to a 13% increase in Organic Revenue. Total Online Revenue also saw a 13% increase YoY.
+ 15%
Total Website Traffic Growth
+ 13%
Organic Revenue Growth
+ 13%
Total Online Revenue Growth
“
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”
Keshia Fisher
Owner
Glacier Highline
