Digital Marketing for Bike Tours
Integrated Marketing Strategies for Bike Tour Operators
From fully-guided to self-guided bike tours, to comfort and electric bike rentals — we understand the diversity many bike tour operators provide. Our agency has worked with clients in all major US markets, across all biking seasons and with bike operators who run adjacent tours with their bikes as a mode of transportation. We understand the seasonality and cross-over in your industry and customize our marketing strategies accordingly. Knowing how competitive your markets can be, we put more digital marketing best practice checks in the prioritized boxes than your competitors. Our agency has a team dedicated to urban tourism and a team dedicated to outdoor recreation and activities, as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. Below are a few of the services and products we leverage to grow our bike tour and rental operators’ businesses.
Our Expertise In This Industry Includes...
- Guided Bike Tours
- Self-Guided Bike Tours
- Bike Rentals
- Bike Sales
- Group Tours
- Multi-Locations
- Multi-Season Operators
- Cross-Over Tours
A Few of our Bike Tour & Bike Rental Clients
Products & Services for Bike Tour Operators
- SEO for Bike Tour Operators Client
A strong SEO foundation begins with an on-page keyword strategy, but is bolstered by off-page SEO initiatives. For our bike tour and bike rental clients, we focus on local and “near me” terms as the lead time for bike operators is typically shorter and in-destination. We also focus on key partnerships and backlink outreach to reinforce the website SEO strategy and provide quality referral traffic and bookings.
- Content Marketing for Bike Operators
Content Marketing targets key customer persona types, pain points and questions that potential customers are seeking answers for. We leverage hub and spoke content strategies with our bike operators to provide potential customers with valuable informational guides, reinforce the website’s expertise, authority and trustworthiness (E-A-T), and create internal linking opportunities.
- Google Ads for Bike Operators
TOMIS works with advertising budgets of all sizes when it comes to Google Ads. Depending upon paid advertising goals and business initiatives, we also manage and optimize a variety of campaign types. During the peak booking months of bike tours (May-July), our Chicago client was seeing an average of 7.8x ROI on Google Ads campaigns. These campaigns included bike tours, bike rentals, and adjacent tour campaigns based on their tour offerings.
- AI ChatBot for Bike Operators
Chances are if you’re a bike operator, you’re always on the go. This leaves little time for you or your staff to field every last minute booking question coming through over the phone or email. The TOMIS AI ChatBot has been leveraged by bike operators to enhance the online user experience by answering tour and rental related questions; providing tour recommendations based on the user’s interests, needs and availability; directing customers to meeting locations; and sharing helpful biking and area guides by linking to blog posts and key website pages.
Case Study
SEO Drives Revenue Increases
Zion Cycles is a bike rental operator based in Springdale, UT outside Zion National Park.
In 2024 Zion Cycles saw their total revenue increase by 35% due to SEO-focused efforts. TOMIS implemented a page-specific keyword strategy which increased Organic Revenue by 85% which influenced a 42% increase in total Online Revenue YoY.
32%
Increase in Total Revenue
42%
Increase in Total Online Revenue
43%
Increase in Organic Traffic
Case Study
Paid Ads Increase Total Booking Value
Vista Trail Bikes, a small bike rental operator based in North Lake Tahoe, had a standout 2024 season in paid advertising, excelling in both paid social and Google Ads.
Through a full-funnel approach and refined audience targeting for paid social campaigns, Vista Trail Bikes achieved a 21% increase in total booking value year-over-year, with an impressive 335% rise in revenue from paid social alone.
Google Ads delivered exceptional results this season, driving a 1,209% increase in Google Ads revenue compared to 2023. The synergy of these tailored strategies propelled a record-breaking season for Vista Trail Bikes.
21%
Increase in total booking value (Jan. - Oct. '24 vs '23)
1,209%
Increase in Google Ads Revenue (Jan. - Oct. '24 vs '23)
335%
Increase in Paid Social Revenue (Jan. - Oct. '24 vs '23)
Case Study
ChatBot Performance: January - November 2024
The objective of the ChatBot was to eliminate repetitive time-sucking questions through email, phone calls, and social messages for common questions.
Front Royal’s ChatBot has been an effective automated customer service agent. Those that interacted with the Bot booked online at a 335% higher rate than the all website traffic average.
2,856
Total Customer Messages
511
Bookings from the Bot
$60,417
Online Revenue from the Bot
