Digital Marketing for Bike Tours
Integrated Marketing Strategies for Bike Tour Operators
From fully-guided to self-guided bike tours, to comfort and electric bike rentals — we understand the diversity many bike tour operators provide. Our agency has worked with clients in all major US markets, across all biking seasons and with bike operators who run adjacent tours with their bikes as a mode of transportation. We understand the seasonality and cross-over in your industry and customize our marketing strategies accordingly. Knowing how competitive your markets can be, we put more digital marketing best practice checks in the prioritized boxes than your competitors. Our agency has a team dedicated to urban tourism and a team dedicated to outdoor recreation and activities, as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. Below are a few of the services and products we leverage to grow our bike tour and rental operators’ businesses.
Our Expertise In This Industry Includes...
- Guided Bike Tours
- Self-Guided Bike Tours
- Bike Rentals
- Bike Sales
- Group Tours
- Multi-Season Operators
- Cross-Over Tours
A Few of our Bike Tour & Bike Rental Clients
Products & Services for Bike Tour Operators
A strong SEO foundation begins with an on-page keyword strategy, but is bolstered by off-page SEO initiatives. For our bike tour and bike rental clients, we focus on local and “near me” terms as the lead time for bike operators is typically shorter and in-destination. We also focus on key partnerships and backlink outreach to reinforce the website SEO strategy and provide quality referral traffic and bookings.
Content Marketing targets key customer persona types, pain points and questions that potential customers are seeking answers for. We leverage hub and spoke content strategies with our bike operators to provide potential customers with valuable informational guides, reinforce the website’s expertise, authority and trustworthiness (E-A-T), and create internal linking opportunities.
TOMIS works with advertising budgets of all sizes when it comes to Google Ads. Depending upon paid advertising goals and business initiatives, we also manage and optimize a variety of campaign types. During the peak booking months of bike tours (May-July), our Chicago client was seeing an average of 7.8x ROI on Google Ads campaigns. These campaigns included bike tours, bike rentals, and adjacent tour campaigns based on their tour offerings.
Chances are if you’re a bike operator, you’re always on the go. This leaves little time for you or your staff to field every last minute booking question coming through over the phone or email. The TOMIS AI ChatBot has been leveraged by bike operators to enhance the online user experience by answering tour and rental related questions; providing tour recommendations based on the user’s interests, needs and availability; directing customers to meeting locations; and sharing helpful biking and area guides by linking to blog posts and key website pages.
Paid Social Marketing
One HHI is a water sports rental operator out of Hilton Head Island.
The objective of the paid social advertisements was to drive more social traffic and increase online booking conversion rate. After launching their paid social advertisements and other marketing services their overall revenue increased 581.87% in the last 6 months compared to the previous period.
Increase in social revenue (last 6 months compared to previous period)
Increase in social traffic (last 6 months compared to previous period)
Increase in the ecommerce conversion rate (last 6 months compared to previous period)
New Website Build
Vista Trail Bikes is a small bike rental operator out of North Lake Tahoe, that launched business in spring of 2020.
After one season, Vista Trail Bikes was ready for more growth, but realized awareness and a website that converted was necessary.
In the Spring of 2021, a new website was launched for Vista Trail Bikes. The objective of the new site was to drive more organic traffic through the SEO strategy put in place with the new website and increase online booking conversion rate.
Increase in total website visitors (last 6 months compared to previous period)
Increase in organic traffic (last 6 months compared to previous period)
Decrease in the percentage of visitors bouncing off of the site (last 6 months compared to previous period)
ChatBot Performance: January - September 2021
The objective of the ChatBot was to eliminate repetitive time-sucking questions through email, phone calls, and social messages for common questions.
Bay City’s ChatBot has been an effective automated customer service agent with only 4% of visitors requesting a human, but also a powerful sales assistance tool. Those that interacted with the Bot booked online at a 174% higher rate than the all website traffic average.