Digital Marketing for Outdoor Recreation
Strategic Outdoor Recreation Marketing to Fill Your Trips & Increase Bookings
You’re the expert in delivering unforgettable trips, tours, and adventures. Let us take care of the digital marketing, so you can focus on what matters most—your customers and their experiences. At TOMIS, we specialize in helping outdoor recreation businesses thrive by solving challenges, driving growth, and celebrating your successes every step of the way.
We are our clients’ client. You’ll find us hiking, paddling, camping, traveling, climbing, skiing, fishing, and exploring. When you partner with TOMIS for Outdoor Recreation marketing, you get a team that shares your love for the great outdoors and your commitment to delivering exceptional experiences. Let’s make your next season your best one yet.
Our Expertise in Your Industry Includes...
Maximize Direct Bookings
Increase Offseason Bookings
Retarget/Re-engage Target Audiences
Custom & Template Website Builds
Tourism Marketing Near National Parks
Familiarity With Reservation Systems
A Few Of Our Outdoor Recreation Clients
Outdoor Recreation Marketing Tour Categories
If we’re not on the water ourselves, chances are we’re helping one of our whitewater rafting clients grow their own business. Our agency has a dedicated team (with personal and professional rafting experience) ready to help fill your boats and grow your business.
Learn more about our river rafting clients and relevant case studies.
Stand-alone operation or an activity add-on, we have mastered the art of digital marketing for zip line operators. If you’re looking to grow your business and continue to expand your reach (and we’re not just talking from tree to tree), we are here to help!
Learn more about our zip lining clients and relevant case studies.
The only thing that makes a day on the water better is spending it with friends! Whether it be old pals, or new friends that were made that day, our services will help fill your trips and boats with happy customers throughout your peak season and even increase shoulder-season and off-season bookings.
Learn more about our boat tours clients and relevant case studies.
Well, it’s oh-fish-ial, you’ve just discovered a digital marketing agency that is about to be your catch of the season. When we’re not on the water ourselves, we love talking to others about it and helping our clients grow their own businesses. With a knowledgeable team of anglers and digital marketers, we are ready to take your business goals to the next level
Learn more about our fishing clients and relevant case studies.
The outdoor recreation rental business can be a tricky one to master and scale. With years of experience working with clients of all sizes across the globe and with operation programming experience ourselves, we’ve developed our tried and true methods that will help grow your company.
Learn more about our rentals clients and relevant case studies.
Whether you’re taking guests on rafting trips, kayaking excursions, jet ski tours, sunset cruises, or anything in-between, we’ve got you covered! Admittedly, we’d rather be on the boat than behind the screen, but our collective experience will help you take your business to the next level.
Wanderlust souls are constantly in search of unique places to call home – even if it is just for a day or two. How do you harness the demand and interest and turn it into revenue?
We have worked with clients in all stages of their lodging and accommodations business development and growth, and we are ready to build a solid foundation for your company as well.
With so many beautiful places to explore in this big world, how do you make YOUR tour stand out from the competition?
That is where we come into play. Whether you offer ATV excursions, dog sledding trips, scenic tours, helicopter flights, glacier hikes, cultural experiences, or something even more exotic, we have the resources and tools to help increase bookings and elevate your business.
Learn more about our adventure tours clients and relevant case studies.
Case Studies for Outdoor Recreation Marketing
Case Study
Increased Return on Investment
OARS leveraged paid social & Google Ads marketing efforts for their 2024 rafting season. In its first season managing campaigns, TOMIS was able to significantly increase OARS ROAS compared to the 2023 season.
+14%
Total Paid Social Revenue
+25%
Total Google Ads Revenue
+73%
Paid Social Average CTR
Case Study
Paid Ads Break Revenue Records
For paid social campaigns, Vista Trail Bikes achieved a 21% increase in total booking value year-over-year, with an impressive 335% rise in revenue from paid social alone.
Google Ads management drove a 1,209% increase in Google Ads revenue compared to 2023. The synergy of these tailored strategies propelled a record-breaking season for Vista Trail Bikes.
+21%
Total Booking Value
+335%
Paid Social Revenue
+1,209%
Google Ads Revenue
Case Study
All-Inclusive Resort Experiences Significant Growth
Jan – Nov ’24 vs. ’23 – In its second year with TOMIS, the resort experienced a 596% increase in booking revenue, driven in part by a substantial 1,251% rise in online booking revenue. Additionally, the average booking value saw a 270% increase.
+596%
Booking Revenue
+1,251%
Online Booking Revenue
+270%
Average Booking Value
Case Study
SEO & Content Marketing Grows Organic Traffic
Long time fly shop and outfitter at the gates of Rocky Mountain National Park in Estes Park, Colorado experiences significant growth in organic traffic through a combined SEO and content marketing strategy, leading to new customers and increased success in a highly competitive market.
+85%
Organic Traffic Growth '24 vs. '23
+230%
Organic Blog Traffic '24 vs. '23
#1 Ranking
Blog Ranking For Keyword "Colorado Fly Fishing"
Case Study
New Website Leads To Business Growth
TOMIS partnered with Teton Scenic Float Tours to build a new website that perfectly captured the brand’s unique offerings and enhanced the customer experience. Through thoughtful design, user-focused navigation, and optimized content, the new site improved visibility and engagement, leading to remarkable increases in traffic, conversions, and revenue year over year.
By integrating data-driven strategies and intuitive functionality, TOMIS crafted a digital experience that resonated with customers and exceeded expectations.
114%
Online Revenue Increase
40%
Increase In Ecommerce Conversion Rate
42%
Growth In Total Traffic
“
I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.
Jeff Baldelli
Owner
Glacier Raft Company
“
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”
Keshia Fisher
Owner
Glacier Highline
“
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
