If there is one thing that’s clear from 2020 – it’s that you can’t predict anything.  In a year marked with unexpected challenges, changing guidelines, shutdowns, and revenue losses for tour operators across activity verticals, outdoor recreation may have been one of the bright spots. While the travel and tourism industry as a whole … Continued

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The Coronavirus Marketing Plan for Tour Operators – As you already know, we’re in unprecedented times. The travel sector online traffic is down about 45%, with conversion decline around 40%. Tourism, in general, is feeling the crunch, to say the least. Tour operators around the world can, unfortunately, relate to the current sentiments of our clients:

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