Our full case study shows how an intentional and agile integrated marketing strategy helped expedite the road to recovery for Arkansas River Tours, a Colorado whitewater rafting client.
Category: Data Driven Marketing
The Coronavirus Marketing Plan for Tour Operators – As you already know, we’re in unprecedented times. The travel sector online traffic is down about 45%, with conversion decline around 40%. Tourism, in general, is feeling the crunch, to say the least. Tour operators around the world can, unfortunately, relate to the current sentiments of our clients:
Late last year, the average position metric was taken away by Google Ads. Average position was a historic data companion over the years telling you where your ad was showing on the search engine results page (SERP) in comparison to your competitors. While it was a vanity metric that prompted a warm and fuzzy feeling, … Continued
Let’s just say that fly fishing is to Montana what wine tours are to Italy, or the Golden Gate Bridge is to San Francisco. There are a lot of places one can fly fish around the world, and of those that do, none of them would disagree that Montana is one of the world’s best … Continued
How much money are you spending on Google Ads? Or the better question, how much money are you wasting on Google Ads? Google Ads is the largest online advertising platform, holding the largest share of total U.S. digital ad spend at 38.6%. There are two reasons why Google Ads dominates online advertising: 1) Because it … Continued
7 Easy Steps to Maximize Revenue for Tour Operators: Part 1 - Price optimization Today’s digital marketing landscape is increasingly complex – and everyday it feels like there are only more tools to learn, use, and optimize. If you feel like there’s too much to do, with too little time, you’re not alone. Luckily, tour … Continued
Your inbox is full of unanswered questions, the phone won’t stop ringing, and the majority of these questions are readily available on your website. How do you have enough time to get to it all and run your business? Learn how the TOMIS ChatBot helps tour operators save time and grow revenue!
Creating data-driven blog content doesn’t have to be as hard and time-consuming as many business owners think it is! There are a myriad of opportunities to enforce your domain expertise by offering the most current trends and information in your industry.
Wasted advertising spend is one of the most common problems we inherit with new clients. After working with tour operators for the past seven years, we understand that you need to do a lot with a little as it relates to your marketing budget.
First and foremost, meet with your team in the fall to formulate your strategy. Give yourself time to collaborate and put a plan in place.