Data Driven Marketing Archives

Marketing Plan for Tour Operators During the Coronavirus

March 20, 2020

The Coronavirus Marketing Plan for Tour Operators As you already know, we're in unprecedented times. The travel sector online traffic is down about 45%, with conversion decline around 40%. Tourism in general is feeling the crunch, to say the least. Tour operators around the world can unfortunately relate to the current sentiments of our clients: … Continued

Google Ads Average Position Is Gone – How To Effectively Manage Campaigns Without It

February 14, 2020

Late last year, the average position metric was taken away by Google Ads. Average position was a historic data companion over the years telling you where your ad was showing on the search engine results page (SERP) in comparison to your competitors. While it was a vanity metric that prompted a warm and fuzzy feeling, … Continued

SEO Case Study: Blogging for The Grizzly Hackle Fly Fishing Guide Service

October 25, 2019

Let’s just say that fly fishing is to Montana what wine tours are to Italy, or the Golden Gate Bridge is to San Francisco. There are a lot of places one can fly fish around the world, and of those that do, none of them would disagree that Montana is one of the world’s best … Continued

How To Avoid Wasting Money On Google Ads & Maximize Return On Ad Spend (ROAS)

October 7, 2019

How much money are you spending on Google Ads? Or the better question, how much money are you wasting on Google Ads? Google Ads is the largest online advertising platform, holding the largest share of total U.S. digital ad spend at 38.6%. There are two reasons why Google Ads dominates online advertising: 1) Because it … Continued

7 Easy Steps to Maximize Revenue for Tour Operators: Part 1 – Price Optimization

August 1, 2019

7 Easy Steps to Maximize Revenue for Tour Operators: Part 1 - Price optimization Today’s digital marketing landscape is increasingly complex – and everyday it feels like there are only more tools to learn, use, and optimize. If you feel like there’s too much to do, with too little time, you’re not alone. Luckily, tour … Continued

Case Study: Why Every Tour Operator Needs A ChatBot

April 25, 2019

Your inbox is full of unanswered questions, the phone won’t stop ringing, and the majority of these questions are readily available on your website. How do you have enough time to get to it all and run your business? Learn how the TOMIS ChatBot helps tour operators save time and grow revenue!

Bring Value To Your Viewers: 4 Tools To Create Awesome Content

February 5, 2018

Creating data-driven blog content doesn’t have to be as hard and time-consuming as many business owners think it is! There are a myriad of opportunities to enforce your domain expertise by offering the most current trends and information in your industry.

A Data-Driven Understanding of Your Customers | Part 1: Locals vs. Tourists

December 18, 2017

Wasted advertising spend is one of the most common problems we inherit with new clients. After working with tour operators for the past seven years, we understand that you need to do a lot with a little as it relates to your marketing budget.