Trusted by 40+ rafting operators
$200M+ in client booking revenue8x avg. ROAS10+ years in adventure travel
Run the Trips. We’ll Fill the Boats.
Integrated marketing strategies to fill your boats. TOMIS has spent more than a decade helping rafting outfitters grow direct bookings with SEO, paid media, purpose-built websites, and AI-powered guest communication.
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
We Market Rafting Because We Know Rafting.
Weather runs your booking window
A rainy Wednesday forecast can empty a sunny Saturday. We build campaigns that ride the forecast, retargeting the hesitant, filling last-minute seats by SMS and email, and capturing the demand that comes back when the sun does.
Water levels change what you sell
Spring runoff and late-summer flows are different products for different guests. Your ads, your trip pages, and your chatbot answers should shift with the river, adrenaline in June, families in August.
You sell to organizers, not individuals
Most rafting bookings are one person booking for four to twelve. We aim your marketing at the trip planner, group pricing up front, easy ways to split and share, and a booking flow that closes the whole crew.
Marketing and Software That Know Your Business.
TLDR: You don’t need all of this. Just what works for you.
We’re a full-service marketing team, so you don’t have to piece it all together. Tell us where you want to grow, and we’ll build the right mix of services for your business.
Let’s Talk →Frequently Asked Questions
Have more questions? Ask us, a real human will answer.
How much does rafting marketing cost?
It depends on the services and level of support your business needs. We’ll talk through your season, your river, and your goals, recommend a scope, and explain the cost before you decide, ask us and you’ll get a straight answer, fast.
Most outfitters start where bookings are leaking, a website that’s hard to book on, paid campaigns nobody is tracking, or a slow start to the season. From there, we add channels as results come in.
Do you work with FareHarbor, Peek Pro, or Xola?
Yes, TOMIS plugs into 15+ reservation systems, including FareHarbor, Peek Pro, Xola, and Rezdy, so your marketing numbers and your booking numbers finally live in the same place.
That connection powers Advanced Reporting: Google Ads ROI, keyword rankings, site health, and booking data in one view, so you can see which campaigns filled which trips. See all of our integrations and partners.
When should we start marketing for rafting season?
Earlier than most outfitters think. Guests research summer trips in winter and spring, so we build demand before your first launch with SEO, content, and email, the channels that take months to compound, then turn on paid advertising that can move bookings within weeks once dates open.
In season, spend shifts toward open dates and weather gaps while search keeps paying off for years. That integrated approach helped Teton Scenic Float Tours reach +104% total booking value in 2025.
Do you only work with big outfitters?
No, we work with single-river family operations and multi-state outfitters alike, and pricing scales with your size and season.
Our rafting clients include independent outfitters like Wild River Adventures (+27% online revenue) and Wild Water Adventures (+47% YOY online revenue). The plan fits your business, not the other way around.
Who will I actually be talking to?
A real person on our team who knows your account and your industry, no ticket queues, no rotating strangers.
We’re based in Missoula, Montana, and have spent more than a decade focused exclusively on tourism, so we understand how a river season actually runs, from spring runoff to late-summer family trips. You get a plan in plain English, then see what we did, what it cost, and what it booked. Meet the team or see what to expect.
How do you handle weather and water-level swings?
We plan for them. When the forecast turns, we retarget hesitant guests and fill last-minute seats by SMS and email; when flows change, your ads, trip pages, and chatbot answers shift with the river, adrenaline early in the season, families later on.
Our AI voice and chatbot answers “Is my trip still on?” and “What should we wear?” around the clock, and the Unified Inbox keeps every text, Messenger, and WhatsApp conversation in one place for your crew.
How will I know the marketing is working?
You’ll see it in booked trips and revenue, not just clicks. Before we start, we agree on the measures that matter for your business, booking value, return on ad spend, direct bookings, and how full your peak and shoulder weeks are, and we report on them in plain English.
Rafting results we’re proud of include 10x Meta Ads ROAS for Snake River Float Tours and +27% online revenue for Wild River Adventures. Everything lives in Advanced Reporting, where marketing spend and booking data sit side by side.
Ready to Grow Your Rafting Business?
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Prefer email? Grow@tomis.tech