Guide the Trips. We’ll Book the Anglers.
Marketing that books more trips and moves more gear. TOMIS has spent more than a decade helping outfitters and fly shops grow direct bookings and online sales with SEO, paid media, purpose-built websites, and AI-powered guest communication.
We Market Fishing Because We Know Fishing.
Reputation is everything
Anglers choose guides on word of mouth and reviews. We help you earn more five-star reviews, answer every question fast, and keep your name in front of the anglers who already trust you.
The shoulder seasons are yours to win
Peak weeks sell themselves; the months on either side don’t. We time campaigns and fishing-report content to the conditions that bring anglers in early and keep them coming late.
Your shop and your trips feed each other
Guided trips and gear sales share the same customers. We connect your online store, your booking calendar, and your email list so a trip becomes a gear order, and a gear order becomes the next trip.
Marketing and Software That Know Your Business.
TLDR: You don’t need all of this. Just what works for you.
We’re a full-service marketing team, so you don’t have to piece it all together. Tell us where you want to grow, and we’ll build the right mix of services for your business.
Let’s Talk →Frequently Asked Questions
Have more questions? Ask us, a real human will answer.
How much does fishing outfitter marketing cost?
It depends on the services and level of support your business needs. We’ll talk through your waters, your season, and your goals, for guided trips, your shop, or both, recommend a scope, and explain the cost before you decide, ask us and you’ll get a straight answer, fast.
Most fishing businesses start with the channel closest to revenue, paid advertising for trips, or search and email for the shop, then build from there. From there, we add channels as results come in.
Do you work with FareHarbor, Peek Pro, or Xola?
Yes, TOMIS plugs into 15+ reservation systems, including FareHarbor, Peek Pro, Xola, and Rezdy, so your marketing numbers and your booking numbers finally live in the same place.
That connection powers Advanced Reporting: Google Ads ROI, keyword rankings, site health, and booking data in one view, so you can see which campaigns filled which trips. See all of our integrations and partners.
When should we start marketing for the season?
As soon as anglers start planning. We build demand ahead of your prime weeks with SEO, content, and email, time content to the conditions your guests care about, and push the shoulder seasons that are hardest to fill.
Reputation drives this business, so we also help you earn more five-star reviews with review generation, the proof anglers check before they book a guide.
Do you only work with big outfitters?
No, we work with independent guides, fly shops, and multi-lodge outfitters alike, and pricing scales with your size and season.
Our fishing clients include Kirks Fly Shop (11x Google Ads ROAS), Grizzly Hackle (+42% online product sales revenue), and The Wandering Angler.
Who will I actually be talking to?
A real person on our team who knows your account and your industry, no ticket queues, no rotating strangers.
We’re based in Missoula, Montana, and have spent more than a decade focused exclusively on tourism, so we understand prime weeks, shoulder seasons, and the word-of-mouth reputation that fills a guide’s calendar. You get a plan in plain English, then see what we did, what it cost, and what it booked. Meet the team or see what to expect.
Can you market our fly shop and guided trips together?
Yes. Your shop and your trips share customers, so we connect your online store, booking calendar, and email list, turning trip guests into gear buyers and gear buyers into your next trip.
It pays on both sides of the counter: Grizzly Hackle grew online product sales revenue 42%, and Kirks Fly Shop earned 11x Google Ads ROAS.
How will I know the marketing is working?
You’ll see it in booked trips and store sales, not just clicks. Before we start, we agree on the measures that matter for your business, trip bookings, online product revenue, and return on ad spend, and we report on them in plain English.
For Kirks Fly Shop, that meant 11x Google Ads ROAS. Everything lives in Advanced Reporting, where marketing spend and booking data sit side by side.
Ready to Grow Your Fishing Business?
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Our team will get back to you within one business day.
Prefer email? Grow@tomis.tech