Trusted by 35+ adventure tour operators
$250M+ in client booking revenue9x avg. ROAS10+ years in adventure travel
Lead the Adventures. We’ll Fill the Trips.
Integrated marketing built for full trips and busy seasons. TOMIS has spent more than a decade helping adventure tour operators grow direct bookings with SEO, paid media, purpose-built websites, and AI-powered guest communication.
We Market Adventure Because We Know Adventure.
Your season is short and busy
When the window to sell is only a few months long, a slow start is hard to make up. We build demand before the season opens and keep early bookings coming, so your calendar fills while there’s still time.
Your guests are buying confidence
First-timers want to know they’ll be safe, prepared, and having the time of their lives. We put your guides, reviews, and what-to-expect details up front, the answers that turn a nervous maybe into a booking.
Every trip is a different product
A family half-day and a multi-day expedition don’t sell to the same person. We match ads and landing pages to each trip type, so the right guest finds the right adventure without digging through your whole catalog.
Marketing and Software That Know Your Business.
TLDR: You don’t need all of this. Just what works for you.
We’re a full-service marketing team, so you don’t have to piece it all together. Tell us where you want to grow, and we’ll build the right mix of services for your business.
Let’s Talk →Frequently Asked Questions
Have more questions? Ask us, a real human will answer.
How much does adventure tour marketing cost?
It depends on the services and level of support your business needs. We’ll talk through your trips, your season, and your goals, recommend a scope, and explain the cost before you decide, ask us and you’ll get a straight answer, fast.
Most adventure operators start with the channel that fills the next season fastest, often paid advertising with proper booking tracking, then add search and content that keep paying off. One adventure operator in Harpers Ferry, WV earned 29x its Google Ads spend back in bookings. From there, we add channels as results come in.
Do you work with FareHarbor, Peek Pro, or Xola?
Yes, TOMIS plugs into 15+ reservation systems, including FareHarbor, Peek Pro, Xola, and Rezdy, so your marketing numbers and your booking numbers finally live in the same place.
That connection powers Advanced Reporting: Google Ads ROI, keyword rankings, site health, and booking data in one view, so you can see which campaigns filled which trips. See all of our integrations and partners.
When should we start marketing for the season?
Before the season opens. Adventure trips get planned ahead, so we build demand in the months leading up to opening day with SEO, content, and email, keep early bookings coming, and then shift paid advertising to fill open dates once you’re running.
Short season, busy season, the goal is a calendar that fills while there’s still time to sell it.
Do you only work with big outfitters?
No, we work with small family outfitters and multi-state adventure companies alike, and pricing scales with your size and season.
Our adventure clients include paddling, climbing, and guided-tour companies like Front Royal Outdoors, Grand Canyon Adventures, and Denver Climbing Company. See results across every industry we serve.
Who will I actually be talking to?
A real person on our team who knows your account and your industry, no ticket queues, no rotating strangers.
We’re based in Missoula, Montana, and have spent more than a decade focused exclusively on tourism, so we understand how a short, busy adventure season runs, and what nervous first-timers need to hear before they book. You get a plan in plain English, then see what we did, what it cost, and what it booked. Meet the team or see what to expect.
Can you market multi-day trips differently from half-day tours?
Yes. Different trips attract different guests, so each trip type gets its own pages, ads, and audience, families see the half-day, experienced adventurers see the expedition.
We build trip pages that answer fitness, gear, and what-to-expect questions up front through website design and development, and our AI voice and chatbot handles the rest around the clock, so the right guest finds the right adventure without digging through your whole catalog.
How will I know the marketing is working?
You’ll see it in booked trips and revenue, not just clicks. Before we start, we agree on the measures that matter for your business, return on ad spend, booking value by trip type, and how early your season fills, and we report on them in plain English.
For one adventure operator in Harpers Ferry, WV, that meant 29x return on Google Ads spend. See results across every industry we serve. Everything lives in Advanced Reporting, where marketing spend and booking data sit side by side.
Ready to Grow Your Adventure Tours Business?
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Our team will get back to you within one business day.
Prefer email? Grow@tomis.tech