Paid Advertising for Tour OperatorsReach Travelers When They’re Ready to Book
Reach high-intent travelers with targeted paid advertising campaigns designed to drive efficient, measurable bookings.
Reach More Travelers & Drive More Direct Bookings
- Google Ads
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Bing Ads
- OpenAI Ads
- Retargeting
- Tracking & Reporting (on ROAS)
Putting money into ads is easy. Knowing where to spend it, when to scale it, and whether it’s actually helping fill your tours is harder.
We manage Google and Paid Social campaigns around your season, capacity, and business goals, putting your budget where it has the best opportunity to drive bookings and revenue. With clear tracking and reporting, you can see what you’re spending, what it’s generating, and how paid advertising is contributing to your growth.
Advertising That Fills Seats, Not Just Feeds.
Google Ads
Turn active searches into booked seats
- Search & Performance Max Campaigns
- Seasonal Budget Planning
- Keyword & Bid Strategy
- Account Structure & Cleanup
- ROAS Tracking by Campaign
Meta Ads
Full-funnel campaigns across Facebook, Instagram, and Other Social Platforms
- Prospecting & Brand Awareness
- Creative Development & Testing
- Interest & Geo Targeting
- Promotion & Sale Campaigns
- Placement Optimization
Google Things To Do (TTD) Ads
Get discovered where travelers compare tours
- Things To Do Search Campaigns
- Top-of-Page Carousel Placement
- Broad Terms for Low-Cost Clicks & Retargeting
- Connectivity Partner Feed Setup
- Point of Interest & Entity Targeting
TikTok Ads
Scroll-stopping video that turns viewers into guests
- Short-Form Video Creative & Testing
- Spark Ads with Creator Content
- Interest & Behavior Targeting
- Search-based Targeting on Platform
- Retargeting & Conversion Campaigns
- Pixel & Event Tracking Setup
Bing Ads
Reach high-intent travelers beyond Google
- Search Campaign Setup & Import
- Keyword & Bid Strategy
- Microsoft Audience Network Placements
- ROAS Tracking by Campaign
OpenAI Ads (Beta)
Show up when travelers ask ChatGPT what to do
- Early Platform Testing & Learnings
- Conversational Ad Placements
- Trip-Planning Intent Targeting
- Ad Copy Built for AI Answers
- Alignment with AI Visibility Strategy
Retargeting
Bring almost-booked guests back
- Website Visitor Retargeting
- Social Follower & Engager Retargeting
- Abandoned Booking Campaigns
- Past-Guest & Lookalike Audiences
- Seasonal Re-engagement
Tracking & Reporting
Know what every dollar booked
- Conversion & Revenue Tracking
- Booking Attribution
- Monthly Reports
- Budget Recommendation & Allocation
- Creative & Audience Insights
TLDR: Better Ad Performance Takes Active Management
Campaigns, budgets, creative, and tracking, managed daily by people who know tour businesses.
You get the bookings and a report you can actually read.
Ten-Plus Years, One Industry.
Two Ways to Work Together
Ongoing partnership or a defined project, both come with the same team and the same standards.
Monthly Partnership Best for growth
Starting at
$ 1,399Â Â / month
Your marketing team on retainer, always on, always improving. Final pricing scales with the size of your operation and the tactics in your mix.
- ✓Dedicated point person
- ✓Ongoing strategy, execution & optimization
- ✓Monthly reporting, full visibility
- ✓Priority support, no hourly clock
Per-Project
$155 / hour agency rate
A defined scope with a clear finish line, priced up front.
- ✓Fixed scope, fixed price
- ✓Plain-English proposal & timeline
- ✓Same senior team as retainer clients
- ✓Easy path to a monthly partnership
A Team That Knows the Tourism Business.
Our team spends weekends rafting rivers, exploring museums, and taking food tours. We bring that guest perspective to the work, along with years of helping tourism businesses grow.
You bring the knowledge of your tours, guests, and season. We bring the marketing expertise and explain the work in plain language, so you can make decisions with confidence.
Frequently Asked Questions
Have more questions? Ask us, a real human will answer.
Do I need to understand Google Ads for this to work?
No, that’s the point of us. We explain what we’re doing in plain English, and you see the results where they matter: your bookings.
How long until I see more bookings?
Honest answer: it depends on the channel. Paid campaigns can move the needle in weeks, while SEO and content compound over months, and keep paying off for years. We’ll tell you what to expect for your business before we start.
Who will I actually be talking to?
A real person on our team who knows your account and your industry, no ticket queues, no rotating strangers.
What does it cost?
We keep it simple and transparent, packages are being finalized and will be published right on this page. In the meantime, ask us and you’ll get a straight answer.
We’re not tech people, is that a problem?
Not at all, you run world-class trips; we run the marketing. We handle the technical work end to end and explain it like humans.
Ready to Grow?
Tell us where you’re trying to go.
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Our team will get back to you within one business day.
Prefer email? Grow@tomis.tech