Why TOMIS
What to Expect
Expect real conversations, clear recommendations, and a team that keeps you in the loop. You’ll understand what we’re doing, why we’re doing it, and how it’s contributing to your business.
The short version
Three Steps, Zero Jargon
We Talk
A real conversation about your business, your season, and your goals, so we can understand where you are and where you want to go.
You Get A Clear Plan
A strategy built around your business, with clear priorities, recommendations, and next steps so you know what we’re doing and why.
We Work Together
Great marketing is collaborative. We bring the strategy and technical expertise, you bring your knowledge of the business, and we stay connected on what’s working and what comes next.
Here’s what each of those looks like, from your first message to month three.
Step by step
From First Message to Month Three
Say Hello
Send the form, text, or call. A real person replies within one business day and sets up a call. We’ll ask about your season, your reservation system, and where bookings are leaking. No pitch deck.
You Get a Plan
A scope for your business with the cost explained before you decide, written for the owner, not a marketer. Most operators start where the leak is biggest, then add channels as results come in.
Onboarding
Your TOMIS App login arrives with an access checklist. We confirm access, run a kickoff call with an agenda, and send a recap with next steps.
Digital Foundation (Comprehensive Tracking Configuration)
Before a dollar goes to ads, we fix the tracking: analytics, tag manager, booking events, advertising tracking, and heatmaps on your top pages, so every result can be traced back to a booking.
Build and Launch
Each channel gets its own build and a “build is finished” note: technical SEO health check and keyword research, Google Ads and Google Things To Do, Meta creative and campaigns, email automations, an organic social calendar. Paid can move bookings in weeks; search and content compound over months.
The Rhythm
Paid campaigns get a check-in every week or two. Every month you get a performance recap report and email, and a strategy call. Every quarter, a written outline of what’s next. In between, your reporting dashboards are live and questions get an answer within one business day.
Your part
What We'll Need From You
Access
Analytics, ad accounts, Google Business Profile, your website, and your reservation system. The onboarding checklist walks through each one.
One Point Person
Someone who can answer questions and approve things. Most decisions take a reply, not a meeting.
Your History
What you’ve tried, what worked, what didn’t, and the numbers you already watch. It saves weeks.
Photos and Brand
If we’re building creative or a site: logos, photos, video, and the words you use for your trips. We’ll send a short questionnaire.
Reporting
You See Everything, Every Day
Your TOMIS App account is live from onboarding. Marketing spend and booking data sit side by side, so the question is never “did the clicks go up” but “what did this book”.
Before we start, we agree on the measures that matter: booking value, return on ad spend, direct bookings, and how full your peak and shoulder weeks are.
In your dashboard
What You'll See
- Summary of bookings and marketing signals
- Google Ads: spend, conversion value, return on ad spend
- Meta Ads performance
- SEO: rankings, site health, backlinks
- Google Analytics 4
- Conversions and Contact Form ROI
- A monthly report with notes from your team
Building a website with us?
Here's That Path, Too
Sitemap
We audit the current site and agree on a sitemap and URL plan before design starts.
Design Rounds
Homepage first, then inner pages, up to two rounds each, with a review call if you want one.
Build
Development on a staging site, with technical SEO and tracking set up a week before launch.
Quality Checks
Our team checks it first, then you get up to two rounds to check it yourself.
Launch
We confirm the date with you, flip the switch, test every form, and update your ad campaign links the same day.
Training and Check-Ins
Live or recorded training, a 48-hour health check, 20-day and 30-day check-ins, and a post-launch document.
Questions to Ask Any Agency
Ask these of everyone you talk to, including us. Here’s how we answer.
Who actually does the work?
The people you meet. A dedicated account manager in Missoula plus specialists for search, paid advertising, websites, and content, all on our team. Meet the team.
How do you report bookings, not clicks?
Your reservation system connects to the TOMIS App, so ad spend and booking revenue sit in the same dashboard. We agree on the measures before we start, and the monthly recap is written in those terms. See Advanced Reporting.
Who owns our accounts and data?
You do. Ad accounts, analytics, and your website stay in your name, and we work inside them.
What are the contract terms?
The software is a monthly subscription with a 30-day cancellation notice. Agency services are scoped to your business and explained before you sign.
What happens if it isn't working?
You’ll know first, because the numbers are in your dashboard, and we’ll say so. We change the plan while the season is still on, not at an annual review.
What about in season?
That’s when it matters most. AI voice and chat answer guests around the clock, the Unified Inbox keeps every message in one place, and we keep campaigns tuned while you’re on the water.
Proof
What Working With Us Feels Like
TOMIS is an excellent company that has contributed in a vital way to our business growth and digital presence. Not only do they have a deep understanding of the various digital efforts to grow our brand, but they also take the time to educate us on marketing best practices and strategies to help us raise our bar internally as well.
Max Levi
Frequently Asked Questions
Have more questions? Ask us, a real human will answer.
What do you need from me to get started?
Access to your analytics, ad accounts, Google Business Profile, website, and reservation system, one person who can answer questions, and a quick download of what you’ve tried before. The onboarding checklist covers the rest.
How soon do we kick off after we sign?
Your TOMIS App login and onboarding email go out right away, and the kickoff call is scheduled as soon as access is confirmed. Tracking is set up before any ad spend starts.
How often will we talk?
Paid campaigns get a check-in every week or two. You get a monthly recap email and a strategy call, and a written outline every quarter. Questions in between get an answer within one business day.
Who is on my account?
A real person on our team who knows your account and your industry, plus the specialists doing the work. No ticket queues, no rotating strangers. Meet the team.
Can we start in the middle of the season?
Yes. We start where bookings are leaking today: answering missed calls and chats, fixing tracking, and tuning paid campaigns can begin in season. Bigger builds like a new website or a content program are planned around your calendar.
Can we pause or stop?
Software subscriptions cancel with 30 days’ notice. Agency services are scoped per business, so ask us and you’ll get a straight answer.
Ready to Grow?
Tell us where you’re trying to go.
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Our team will get back to you within one business day.
Prefer email? Grow@tomis.tech