Rafting Case Study

Brand Launch & New Website for Snake River Float Tours

Snake River Float Tours
Rafting
Meta Ads

The Results

10xMeta Ads ROAS

4.5xGoogle Ads ROAS

The owners of Snake River Float Tours purchased an existing rafting business and partnered with TOMIS to relaunch under a new brand. TOMIS developed the branding, built the website, and launched paid advertising mid-season, generating a 10x Meta Ads ROAS and 4.5x Google Ads ROAS.

The owners of Snake River Float Tours purchased an existing rafting business and partnered with TOMIS to relaunch the operation under a new brand. TOMIS developed the company’s branding and built a new website, launching in August 2025 after migrating off a FareHarbor-hosted site.

Paid advertising was introduced to drive demand during the latter half of the season, with campaigns focused on capturing high-intent travelers in the Jackson market. Meta Ads generated a 10x ROAS during the shoulder season (mid-July through October) while Google Ads delivered a 4.5x ROAS, helping establish the new brand and drive early bookings.

More Rafting Results

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See all Rafting results →

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