Rafting Case Study
Website Overhaul + AI Support Drive Major Gains for Wild River Adventures
The Results
+27%Increase in Online Revenue
+12%Increase in Organic Search Revenue
Wild River Adventures delivered a strong year of growth in 2025, supported by a new TOMIS website, improved search visibility, and high-performing paid media. Paired with significant gains from AI-powered customer support, the operation saw meaningful increases in both revenue and total customer volume.
What We Did
Wild River Adventures saw strong revenue performance in 2025, achieving a 27% year-over-year increase in online revenue driven by the launch of a new website ahead of the 2025 season, enhanced SEO visibility, and optimized paid media strategies. AI-powered customer support also played a major role, with chatbot-driven bookings increasing by 370% compared to 2024. With a conversion-focused UX and round-the-clock bot engagement, Wild River effectively converted 20% more traffic, contributing to higher total revenue and a 26% increase in customers heading down the river. These results highlight the power of pairing strategic digital marketing with AI automation to create scalable, efficient growth.
The Impact
Wild River Adventures’ success demonstrates the value of combining a modern, conversion-driven website with strong digital marketing and AI-assisted customer support. The result: higher visibility, improved efficiency, and a substantial lift in bookings and revenue across the 2025 season.
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