Rafting Case Study
A content refresh put a legacy blog back in AI Overviews and #1 positions, and organic revenue doubled
The Results
+427%Organic Sessions to Refreshed Blog
+257%Blog Clicks (Google Search Console)
+114%
What We Did
In June we ran an AI-assisted content gap analysis against the pages outranking us, then refreshed the post with the subtopics, rivers, species and practical detail it was missing
The Impact
Within days, rankings, impressions and clicks broke upward. The post now appears as a cited source in Google's AI Overview and holds first position for several queries such as best fly fishing in idaho idaho fly fishing idaho trout fishing . Sitewide, sessions are up 74% and total online revenue up 59%
YTD.
Get Started
Ready to Grow?
Whether you know exactly what you need or you’re just looking for some guidance, we’d love to learn more about your business and help you plan your next step.
Real People Who Understand Tourism.
Tell us where you’re trying to go.
"*" indicates required fields
Our team will get back to you within one business day.
Prefer email? Grow@tomis.tech