Helping a Jackson, WY based fishing outfitter refresh their website and grow their online revenue by 148% year over year.

The Problem. Wandering Angler had an aging website that didn’t work on mobile devices. In addition, the homepage was text-heavy, difficult to scan, and the trip information was scattered across a number of pages making it challenging for potential customers to get the full picture. Finally, the overall design aesthetics felt dated and didn't properly convey the grandeur of exploring Jackson, WY on a fishing trip.

Previous website homepage

Section of the new website's homepage, showing the trip cards and design.

Our Strategy. Our primary goal was to completely overhaul the UI/UX of The Wandering Angler website. The objectives were to: Clearly showcase The Wandering Angler’s core trips to drive conversions. Improve the booking funnel with clear CTAs and opportunities to provide key details at each stage of the journey. Build a website optimized for mobile screen sizes. Better capture the experience of fishing in the Tetons to excite visitors. Elevate the friendly and folksy tone at the heart of The Wandering Angler brand. This project leveraged the TOMIS website template, a highly flexible foundation built for tour operators. This allowed for a fresh new look, with ample opportunities to feature photos and graphics that highlight the incredible landscapes of Wyoming. Additionally, the tours were built into a strong funnel, starting with homepage tour cards that allow users to book directly or explore tour details for more information. If you're interested in leveraging our TOMIS website template, contact us to set up a call.

From monthly services including SEO and ad management to larger projects like website development, TOMIS is an industry leader. Each member we have worked with is timely, professional, and excellent at their job. Our company has seen substantial growth thanks to TOMIS!

Kirstin Wade, Owner, The Wandering Angler and Teton Scenic Float Tours