Learn how we at TOMIS leveraged our years of experience working with rafting companies to help Wild Water Adventures redesign their website and grow their online revenue 47%.

The Problem. Wild Water Adventures has a strong lineup of river trips with options for every type of adventurer. However, their old website was poorly optimized for guiding site visitors to the right trip. There was a heavy focus on different audience types (wedding parties, corporate trips, etc...) and not enough focus on the trips themselves. That meant booking always took a few too many extra steps. In addition, their old site was challenging for the team to update, making even small changes like pricing updates laborious across the site. They needed a new site to improve the experience for both their customers and their internal team.

Previous website homepage

A custom map asset we created to help display their trip routes and the rapids they run.

Our Strategy. Our primary goal with their new website was to put a greater emphasis on their trips. Rather than requiring visitors to dig deeper into the site to find more information about their trips, we put the trips front and center. By leveraging our trip card design, we position key information so customers can make a purchasing decision right from the homepage. Additionally, the client wanted a simple clean design. Because of that, we wanted to find opportunities to bring in some additional visual elements. As part of that, we created a custom map asset to help users visualize the river Wild Water runs and the start and take-out points for each trip.