Digital Marketing for Zipline Operators
Integrated Marketing Strategies to Fill Your Lines!
Your business hums when the ziplines are at full capacity everyday during peak season. Maybe that’s not your reality right now though, and it’s a challenge to simply secure advanced bookings. An integrated marketing strategy specifically designed for your business could propel you toward your booking and revenue goals.
That’s where TOMIS comes in. Our agency has specialized tools as well as software products tailored to save you time, enhance your customer’s experience and increase online revenue. With industry expertise, we’re able to customize marketing strategies to your industry seasonality and booking trends. TOMIS fills the gaps your marketing team doesn’t have time for and can even carry the full marketing load so you can focus on revenue generating tasks.
Below are a few services and products we leverage to grow zipline businesses.
Our Expertise In This Industry Includes...
- Increased advanced bookings
- Increased mid-week bookings
- Extended early season bookings
- Extended shoulder season bookings
Zipline Clients We’ve Worked With
Products & Services for Zipline Operators
- Paid Social
Paid social marketing is an effective way to build build brand awareness and retarget those who have engaged with your business but not yet booked. It is a means to reach entirely new audiences, address concerns such as safety and pricing, and highlight the positive experiences of past customers.
- AI Chatbot
- SEO
In the competitive world of zipline tours, the first step is to secure strong ranking positions in search results. Our approach includes a comprehensive keyword research strategy that targets both broad and niche terms, along with detailed off-page and local SEO optimizations.
- Website Conversion Rate Optimization (CRO)
Once users reach your site, they should have a simple and enjoyable experience. There are several ways to achieve this, such as making sure the site is fully accessible, addressing frequently asked questions, and ensuring that all zipline tour options are easy to find and explore. Website Conversion Rate Optimization is much more than ensuring there is a booking button on the page.
Case Study
ChatBot Performance: 2024 Season
Jan – Nov ’24
The objective of the River Riders ChatBot was to streamline customer communications & eliminate repetitive time-sucking questions through email, phone calls, and social messages for common questions.
River Riders’s ChatBot proved to be an effective automated customer service agent with only 4% of visitors requesting a human, but also a powerful sales assistance tool. In 2024, the River Riders ChatBot drove $55,257 in online revenue.
7,675
Total Customer Messages
235
Bookings from the Bot
$55,257
Online Revenue from the Bot
Case Study
Increased Traffic Growth for Glacier Highline
Jan. – Oct. 2024
Glacier Highline continues to write compelling blogs following TOMIS hub & spoke strategy. Along with targeting high-value keywords, their efforts brought a 10% increase in Organic traffic. Blog traffic this year accounted for nearly 40% of total website traffic to the site and 3% of all key events.
+ 10%
Organic Traffic Growth
40%
Of Total Traffic is Blog Traffic
3%
Of Key Events Took Place on Blogs
Case Study
TOMIS Websites Increase Online Revenue
Glacier Highline continues to write compelling blogs following TOMIS hub & spoke strategy. Along with targeting high-value keywords, their efforts brought a 10% increase in Organic Traffic from January 1 – October. 31 2024. Blog traffic this year accounted for nearly 40% of total website traffic to the site and 3% of all key events.
7
Screaming Eagle Locations
+ 40%
(Average) Total Traffic YoY
+ 22%
(Average) Online Revenue
Case Study
CRO Updates to Zipline Pages Increase Conv. Rate & Online Revenue
Using TOMIS CRO services, Historic Banning Mills streamlined their zipline page with best practices. We broke content into digestible pages, adding tour cards, thoughtful imagery, and clear value propositions among CTAs. This improved usability, especially on mobile.
+ 17%
Session Engagement Rate
+ 50%
Conversion Rate Growth
+ 150%
Online Revenue Growth
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“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”
Keshia Fisher
Owner
Glacier Highline
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“TOMIS has been a game changer for our business. Before them we were working with outdated websites and different marketing agencies trying to coordinate our efforts. TOMIS built us new websites and took over our Google and social media ads. Now everything is integrated and can be viewed at a glance on their app. Our dedicated team is truly amazing. We highly recommend TOMIS Tech to any tour operator!””
Donna Holder
Owner
Screaming Eagle Aerial Adventures
