Digital Marketing for Boat Tours and Watersport Operators
Integrated, Data-Driven Marketing Strategies
Your business thrives when every boat is booked and your dock is buzzing. If your schedule still has open slots or your ad dollars aren’t converting as efficiently as they could, it’s time for a smarter approach. TOMIS helps operators like you fill calendars faster with monthly marketing services that focus on AI-optimized visibility, Google Things to Do, paid social advertising, website optimization, and data-driven marketing strategies proven to increase bookings and efficiency.
Our Expertise In This Industry Includes...
- Increasing advance and mid-week bookings
- Filling shoulder and early-season availability
- Driving more bookings in competitive coastal and urban markets
- Improving conversion rates and customer experience across every channel
- Serving operators in boating, rafting, paddle sports, and more
Clients We’ve Worked With
Marketing Services for Boat Tours & Watersports Operators
- Google Ads & Google Things To Do
We build Google Ad accounts designed for clarity, scalability, and ROI showing exactly where to invest and where to pull back. Our approach combines Search, Performance Max, and Demand Gen campaigns with Google Things To Do Ads to capture travelers across every stage of discovery. Through continuous data analysis and budget optimization, we maximize campaign efficacy and booking growth. The result: smarter spend, stronger visibility, and measurable business impact.
- Paid Social Ads (Meta Advertising)
We design and manage Meta campaigns that move travelers from awareness to booking. Whether you’re promoting a seasonal event, filling weekday slots, or retargeting engaged website visitors, our paid social strategies leverage data-driven audience targeting, creative testing, and performance optimization to turn browsers into bookers.
- SEO & GEO (AI Visibility Optimization) + Content Marketing
Search is evolving fast, from Google’s AI Overviews and AI Mode to AI search platforms like ChatGPT and Perplexity. Our SEO and Generative Engine Optimization (GEO) services ensure your content is discoverable across both traditional search engines and AI platforms. We combine technical SEO, structured data, and ongoing blog optimization to grow traffic and visibility year-round.
- Website Conversion Rate Optimization (CRO)
Your website is your digital dock, it should convert visitors into bookings seamlessly. We analyze user behavior, booking funnel performance, and key interaction data to identify friction points and improve layout, calls-to-action, and booking flows across devices.
- Email Marketing & Automation
- Data-Driven Analysis & Tracking Configuration
Client Case Studies
From Questions to Bookings: 155% Higher Conversion with ChatBot
- Paradise Watersports
- Boat Tours & Rentals
Making Waves with 23× ROAS on Paid Social
- Causeway Watersports
- Water Tours & Rentals
Turning Added Capacity into Record Revenue with Paid Ads
- St. Pete Coastal Cruises
- Boat Tours
Turning the Tide with Optimized Google Ads
- Living Ocean Tours
- Boat Tours
With 10+ years of industry experience, our marketing experts know how to make you stand apart from the competition and increase your direct bookings.
Key data insights combined with our streamlined customer communication and marketing automation suite means more time spent doing what you love.
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“We’ve been working with them for 2 years now across 6 different brands in the Boat Tour Space and their work has been amazing. As the director of marketing they not only make me look good, but they make my job easier! What’s more to want? 10/10 would recommend working with TOMIS.”
Jamie Storrs
VP of Marketing
Chenmark
