Digital Marketing for Rental Companies
Integrated Marketing Strategies for Rental Companies
Whether you have owned your rental business for years or just started up, solid digital marketing establishes or helps you further your rental brand. As you know, the rental business comes with many factors like seasonality and capacity that need to be part of a rental business’ integrated marketing strategy. We keep this top of mind while creating quarterly marketing strategies with our rental clients so that spend and big website improvements align with our client’s individual seasonality and capacity.
Our Expertise In This Industry Includes...
- Phat Tire Rental
- Electric Bike Rental
- Traditional Cruiser Rental
- Pontoon Rental
- Classic Car Rental
- Kayak Rentals
- Stand Up Paddle Board Rentals
- Self-Bailing Raft Rentals
- Jet Ski Rentals
Rental Clients We've Worked With
Products & Services for Rental Companies
- SEO for Bike Rental Client Zion Cycles
A strong SEO strategy has been proven to be the #1 driver of sustained growth over time and that was the case for bike rental client, Zion Cycles, in 2024. TOMIS implemented a page-specific keyword research strategy that increased total revenue, online revenue, and organic traffic.
- Content Marketing for Rental Client in Tahoe
Using a proven, full funnel approach of brand awareness, website visitor retargeting, and abandoned booking campaigns, Vista Trail Bikes had successful year-over-year growth for Paid Social. This led to an overall increase in total booking value for 2024.
- Content Marketing for Tubing Rental Client Pagosa Outside
A strong content marketing strategy starts with in-depth keyword research to uncover opportunities for capturing local search traffic related to rentals. By applying this approach for Pagosa Outside, blog traffic contributed significantly, accounting for 28% of total website traffic in 2024. This strategy not only increased visibility in local search results but also helped drive more engaged visitors to the site.
- AI ChatBot Success for Rental Client Front Royal Outdoors
“
We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
Case Study
Paid Ads Increase Total Booking Value
Vista Trail Bikes, a small bike rental operator based in North Lake Tahoe, had a standout 2024 season in paid advertising, excelling in both paid social and Google Ads.
Through a full-funnel approach and refined audience targeting for paid social campaigns, Vista Trail Bikes achieved a 21% increase in total booking value year-over-year, with an impressive 335% rise in revenue from paid social alone.
Google Ads delivered exceptional results this season, driving a 1,209% increase in Google Ads revenue compared to 2023. The synergy of these tailored strategies propelled a record-breaking season for Vista Trail Bikes.
21%
Increase in total booking value (Jan. - Oct. '24 vs '23)
1,209%
Increase in Google Ads Revenue (Jan. - Oct. '24 vs '23)
335%
Increase in Paid Social Revenue (Jan. - Oct. '24 vs '23)
Case Study
SEO Drives Revenue Increases
Zion Cycles is a bike rental operator based in Springdale, UT outside Zion National Park.
In 2024 Zion Cycles saw their total revenue increase by 35% due to SEO-focused efforts. TOMIS implemented a page-specific keyword strategy which increased Organic Revenue by 85% which influenced a 42% increase in total Online Revenue YoY.
32%
Increase in Total Revenue
42%
Increase in Total Online Revenue
43%
Increase in Organic Traffic
Case Study
ChatBot Performance: January - November 2024
The objective of the ChatBot was to eliminate repetitive time-sucking questions through email, phone calls, and social messages for common questions.
Front Royal’s ChatBot has been an effective automated customer service agent. Those that interacted with the Bot booked online at a 335% higher rate than the all website traffic average.
2,856
Total Customer Messages
511
Bookings from the Bot
$60,417
Online Revenue from the Bot
Case Study
Content Marketing for Tubing Rental Client Pagosa Outside
In the 2024 season, we implemented a strategic content marketing strategy which drove huge success. Organic traffic to the site was up 97% YoY and contributed to the 68% increase in total website traffic to the site. Blog traffic accounted for 28% of total website traffic in 2024.
+ 97%
Organic Traffic Growth
+ 68%
Total Website Traffic Growth
28%
Of Total Website Traffic Was Blog Traffic
