Digital Marketing for Boat Tour Operators

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Integrated Marketing Strategies For Your Boat Tour Operation

As a leader in digital marketing for tourism, TOMIS has a proven track record in driving sustainable growth for boat tour operators. Whether you offer sightseeing cruises, yacht charters, custom sailing experiences, scuba diving, or boat rentals, our expert team understands the unique challenges and opportunities within the maritime tourism industry.

Our dedicated account managers leverage in-depth industry knowledge to craft data-driven strategies tailored to elevate your brand, enhance customer engagement, and optimize revenue year-round. We prioritize strategies that align with seasonality and booking trends, while also implementing innovative solutions to maximize off-season growth and expand your customer base. With TOMIS, you’ll be set for dynamic and measurable success in 2025 and beyond.

Our Expertise in the Boat Tour Industry Includes...​

  • Whale Watching Tours
  • Scuba Diving
  • Sailing Expeditions
  • Sightseeing Experiences 
  • Private Tours
  • Mid-Week Bookings 
  • Harbor Tours
  • Island Tours
  • Inclusive marketing 
  • Yacht Charters 
  • Pirate Cruises
  • Boat Rentals

Boat Tour Operator Clients We've Worked With

https://searocket.com/
https://searocket.com/
https://www.tourscale.com/
https://www.tourscale.com/
https://www.livingoceantours.com/
https://www.livingoceantours.com/
https://southernstardolphincruise.com/
https://southernstardolphincruise.com/
https://cruisintikis.com/
https://cruisintikis.com/
https://www.gosailvi.com/
https://www.gosailvi.com/
https://hardyboat.com/
https://hardyboat.com/
https://cabotrek.com/
https://cabotrek.com/
https://riverqueenvoyages.com/
https://riverqueenvoyages.com/
https://buccaneerpiratecruise.com/
https://buccaneerpiratecruise.com/
https://gosailmontana.com/
https://gosailmontana.com/
Pontoon Saloon
https://pontoonsaloontn.com/
https://www.boothbayboattrips.com/
https://www.boothbayboattrips.com/

Products & Services for Boat Tour Operators

Marketing Services

With 10+ years of industry experience, our marketing experts know how to make you stand apart from the competition and increase your direct bookings. 

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Marketing Software

Key data insights combined with our streamlined customer communication and marketing automation suite means more time spent doing what you love.

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Client Case Studies

155%
Higher Conv. Rate Compared to All Website Traffic

From Questions to Bookings: 155% Higher Conversion with ChatBot

Website CRO
The Paradise Watersports ChatBot was designed to reduce phone calls and increase online bookings — and it delivered. Only 2.08% of visitors needed a human handoff, while ChatBot users converted at a rate 155% higher than the rest of the site. The result: less time on the phone, more revenue online, and a smoother guest experience.
23x
Paid Social ROAS

Making Waves with 23× ROAS on Paid Social

Meta Ads
In Causeway Watersports’ first year of paid social marketing with TOMIS, we achieved a 23× Return on Ad Spend with a relatively modest budget. By leveraging key audiences, geo-targeting, and detailed interest targeting, we drove measurable growth in bookings and brand visibility during their 2025 season.
11x
ROAS

Turning Added Capacity into Record Revenue with Paid Ads

Meta Ads
St. Pete Coastal Cruises expanded their capacity in 2025, opening the door to significantly more bookings. TOMIS responded with a tailored paid advertising strategy designed to capture demand and drive consistent growth throughout the year. By refining account structure, adjusting budget allocation, and strategically timing campaigns, we boosted visibility, engagement, and efficiency. The result was a measurable increase in performance that far outpaced prior years.
+211%
Increase in Google Ads Revenue

Turning the Tide with Optimized Google Ads

Google Ads
Living Ocean Tours was limited by a single-campaign setup that made it difficult to scale and optimize performance. TOMIS restructured the account to better align with key activities and audiences while implementing a full-funnel strategy across multiple campaign types. With only a modest increase in spend, this approach drove efficiency and strong revenue growth in Hawaii’s competitive tour market.
Chenmark

“

“We’ve been working with them for 2 years now across 6 different brands in the Boat Tour Space and their work has been amazing. As the director of marketing they not only make me look good, but they make my job easier! What’s more to want? 10/10 would recommend working with TOMIS.”

Chenmark

Jamie Storrs

VP of Marketing

Chenmark

I have worked with TOMIS for many years. They created my website and have been managing my digital marketing, SEO and Adwords for years. My business has seen substantial growth since partnering with TOMIS. I highly recommend them.
Jeff Baldelli
Jeff BaldelliOwner Glacier Raft Company
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Sean Higgins
Sean HigginsOwner Mint Julep Experiences
Cap'n Fish Cruises - Cruise Ship
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