Digital Marketing for Boat Tour Operators
Integrated Marketing Strategies For Your Boat Tour Operation
As a leader in digital marketing for tourism, TOMIS has a proven track record in driving sustainable growth for boat tour operators. Whether you offer sightseeing cruises, yacht charters, custom sailing experiences, scuba diving, or boat rentals, our expert team understands the unique challenges and opportunities within the maritime tourism industry.
Our dedicated account managers leverage in-depth industry knowledge to craft data-driven strategies tailored to elevate your brand, enhance customer engagement, and optimize revenue year-round. We prioritize strategies that align with seasonality and booking trends, while also implementing innovative solutions to maximize off-season growth and expand your customer base. With TOMIS, you’ll be set for dynamic and measurable success in 2025 and beyond.
Our Expertise in the Boat Tour Industry Includes...
- Whale Watching Tours
- Scuba Diving
- Sailing Expeditions
- Sightseeing Experiences
- Private Tours
- Mid-Week Bookings
- Harbor Tours
- Island Tours
- Inclusive marketing
- Yacht Charters
- Pirate Cruises
- Boat Rentals
Boat Tour Operator Clients We've Worked With
Products & Services for Boat Tour Operators
- AI ChatBot Integration for Speed Boat Adventures
Within a month of adding the TOMIS ChatBot to their site, our client Speed Boat Adventures has received over 180 purchase transactions – increasing their online booking revenue by over $35,411.
Out of all the conversations the ChatBot has had with website visitors, only 5% of visitors have requested to talk with a human. That means the ChatBot is answering 95% of customers’ questions without them having to reach out directly through email or calling the office. Proving that one of the most valuable benefits of our TOMIS ChatBot is giving you and your team is simply your time back.
- SEO Success for Cabo Trek
Since TOMIS started working with Cabo Trek in 2021, they’ve seen a 91% increase in total online revenue, with a 250% increase in total organic online revenue alone in 2022.
Organic website traffic is up over 266%, proving that our year-round SEO efforts are working well!
- Substantial Return on Google Ads for River Queen Voyages
River Queen Voyages, a new client to TOMIS starting in June 2022, ran Google Ads campaigns both in-market and out-of-market. From June to December, the Nashville operator generated an 8x return on ad spend from 212 online bookings. The campaigns also generated 178 additional leads on top of that, giving them a total cost per conversion of $13.28 and a conversion rate of 5.1%.
- Comprehensive Paid Social Advertising for San Diego Speed Boat Adventures
From comparing the first half of 2019 to the first half of 2021, San Diego Speed Boat Adventures saw a 492% increase in revenue from their Facebook & Instagram advertising in 2021.
TOMIS creates paid social campaigns for clients that blend retargeting and brand awareness efforts together to achieve high revenue results at a low cost-per-acquisition. In the first half of 2021, Speed Boat Adventures’ cost-per-acquisition was less than $7 from TOMIS’ paid social campaigns.
Boat Tour Marketing Case Studies
Case Study
ChatBot: First 30 Days Performance
With four locations around the world, Speed Boat Adventures needed a way to answer customer questions and be sure they were getting the correct information based on location. Their AI ChatBot paid for itself within the month, pushing customers to the correct location before guiding them to book!
Case Study
Integrated Marketing Strategy Leads To Record Growth In Hilton Head
A water sports rental and tours operator in Hilton Head hired TOMIS to run their Google Ads and Paid Social Ads. After launching both advertisements their net revenue increased 581.87% in the last 6 months.
They have experienced 140.39% increase in year to date net revenue comparing 2021 to 2020, and 187.97% increase comparing 2021 to 2019.
+33%
Ecommerce Conversion Rate
+45%
Organic Traffic
+107%
Total Online Revenue
Case Study
SEO Efforts Driving Massive Growth for Cabo Trek
Cabo Trek’s collaboration with TOMIS since 2021 has resulted in a significant surge in their total online revenue, with a remarkable increase of 91% year over year. In 2022 alone, the total organic online revenue witnessed a staggering growth of 250%. The success of our year-round SEO efforts is validated by the remarkable rise of 266% in organic website traffic.
+266%
Organic Traffic
+250%
Online Revenue From Organic Traffic
+91%
Total Online Revenue
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We came to the point when brand maturity and market growth required more than a lay person’s attention to our digital presence. At the same time, we needed to continue being able to stay hands-on with our brand’s community presence. TOMIS hit the mark with both of those needs.
Gregory Cowan
Owner
Defiance Rafting
