Digital Marketing for Accommodations Providers
Digital Marketing Strategies to Fill Your Rooms!
Your accommodations business thrives when every room is booked and guests are raving about their experience. If you’re looking to reach full capacity, an integrated marketing strategy specifically designed for you could expedite your booking and revenue goals.
TOMIS has software products tailored to save you time, enhance the customer experience and increase online revenue. With industry expertise, we’re able to customize our strategy to your industry trends. Below are a few services and products we leverage to grow accommodations businesses.
Our Expertise In This Industry Includes...
- Increased advanced bookings
- Increased mid-week booking
- Destination & travel insights
- Extended shoulder season bookings
- Streamlined booking flow
- Brand management
A Few of our Accommodations Clients
Products & Services for Accommodations Providers
Glacier Highline is an aerial adventure park operator who also leverages lodging reservations. In the 2022 off season, we launched a first-time Google Ads lodging campaign. In the off season, there were over 20K impressions which led to a 12% click through rate. There were 8 attributable conversions that led to $5K in revenue, a 270% ROAs. A nice ROAs to add to off season revenue.
For the 2022 season, River Riders’ AI Chatbot brought in over $20K in additional online revenue. Of the 2,430 chatbot conversations, the 3rd most popular question was in regards to lodging. These are online reservations that might have otherwise been lost revenue.
Email marketing has been an effective tactic for increasing the lodging side of Grizzly Hackle’s guided fly fishing outfit. Not only has building the customer base through lead generation been a great offseason approach, they saw a 24% increase in average booking value due to the increased exposure of their Fish & Stay packages early in the season. This is additional revenue that could have been lost.
Glacier Highline also leverages content marketing at TOMIS. Now that the zip lines are full we have shifted our focus to filling rooms. Through an E-E-A-T model and strategic SEO, lodging-specific blogs have seen 3K more impressions in SERPs. Leading to over 1K new visitors to the Lodging page and a 161% increase in page value.
ChatBot Performance: 2022 Season
The objective of the River Riders ChatBot was to streamline customer communications & eliminate repetitive time-sucking questions through email, phone calls, and social messages for common questions.
River Riders’s ChatBot proved to be an effective automated customer service agent with only 4% of visitors requesting a human, but also a powerful sales assistance tool. Within the first six months, the River Riders ChatBot drove $29,083 in online revenue.
Total Customer Messages
Bookings from the Bot
Online Revenue from the Bot
Organic Traffic & Revenue Growth in 2021
Maintaining marketing services year round may be a question in your mind, however, you may want to think again. Glacier Highline continues to have historical success marketing in the off season, and specifically through search engine optimizations.
Now, in 2021, Glacier Highline has seen incredible organic traffic growth which has led to an increase in revenue as well.
Organic Traffic Growth
Online Bookings from Organic Traffic
Total Booking Value
Organic Traffic Surges in 2020, Despite the Pandemic
From on-page optimizations to local SEO work, backlink outreach and keyword-focused content marketing, the Grizzly Hackle’s organic traffic soared in 2020. Their top performing blog last year earned them the featured snippet for “Fly Fishing in Montana” and resulted in nearly 25,000 website visits.
Organic Traffic Conversion Rate
Website Visitors From Their Top Blog
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”