Digital Marketing for Accommodations Providers
Digital Marketing Strategies to Fill Your Rooms!
Your accommodations business thrives when every room is booked and guests are raving about their experience. If you’re looking to reach full capacity, an integrated marketing strategy specifically designed for you could expedite your booking and revenue goals.
TOMIS has software products tailored to save you time, enhance the customer experience and increase online revenue. With industry expertise, we’re able to customize our strategy to your industry trends. Below are a few services and products we leverage to grow accommodations businesses.
Our Expertise In This Industry Includes...
- Increased advanced bookings
- Increased mid-week booking
- Destination & travel insights
- Extended shoulder season bookings
- Streamlined booking flow
- Brand management
A Few of our Accommodations Clients
Products & Services for Accommodations Providers
- Paid Social
Glacier Highline is an aerial adventure park operator who also leverages lodging reservations. During their off season, we launched a first-time Google Ads lodging campaign. In the off season, there were over 20K impressions which led to a 12% click through rate. There were 8 attributable conversions that led to $5K in revenue, a 270% ROAs. A nice ROAs to add to off season revenue.
- AI Chatbot
For the 2024 season, River Riders’ AI Chatbot brought in over $55K in additional online revenue. Of the 7,675 chatbot conversations, the 3rd most popular question was in regards to lodging. These are online reservations that might have otherwise been lost revenue.
- Email Marketing
Email marketing has been an effective tactic for increasing the lodging side of Grizzly Hackle’s guided fly fishing outfit. Not only has building the customer base through lead generation been a great offseason approach, they saw a 24% increase in average booking value due to the increased exposure of their Fish & Stay packages early in the season. This is additional revenue that could have been lost.
- Search Engine Optimization (SEO)
Glacier Highline has leveraged TOMIS’s SEO services to achieve significant growth, shifting focus from fully booked zip line experiences to filling lodging capacity. Through a strategic SEO approach utilizing an E-E-A-T model, Glacier Highline achieved a 289% increase in organic traffic, a 10% increase in online bookings from organic sources, and a 33% increase in total booking value.
Case Study
ChatBot Performance: 2024 Season
Jan – Nov ’24
The objective of the River Riders ChatBot was to streamline customer communications & eliminate repetitive time-sucking questions through email, phone calls, and social messages for common questions.
River Riders’s ChatBot proved to be an effective automated customer service agent with only 4% of visitors requesting a human, but also a powerful sales assistance tool. In 2024, the River Riders ChatBot drove $55,257 in online revenue.
7,675
Total Customer Messages
235
Bookings from the Bot
$55,257
Online Revenue from the Bot
Case Study
Increased Traffic Growth for Glacier Highline
Jan. – Oct. 2024
Glacier Highline continues to write compelling blogs following TOMIS hub & spoke strategy. Along with targeting high-value keywords, their efforts brought a 10% increase in Organic traffic. Blog traffic this year accounted for nearly 40% of total website traffic to the site and 3% of all key events.
+ 10%
Organic Traffic Growth
40%
Of Total Traffic is Blog Traffic
3%
Of Key Events Took Place on Blogs
Case Study
All-Inclusive Resort Experiences Significant Growth
Jan – Nov ’24 vs. ’23 – In its second year with TOMIS, the resort experienced a 596% increase in booking revenue, driven in part by a substantial 1,251% rise in online booking revenue. Additionally, the average booking value saw a 270% increase.
+596%
Booking Revenue
+1,251%
Online Booking Revenue
+270%
Average Booking Value
Case Study
SEO Strategy Increases Lodging Sales With Support From the TOMIS Chatbot
After implementing an SEO strategy and the TOMIS Chatbot, Historic Banning Mills saw an 82% increase in lodging sales in 2024 compared to 2023. The TOMIS chatbot contributed to this success by generating 209 direct bookings and $96,314 in revenue in 2024.
+82%
Lodging Revenue
209
Bookings from the Bot
$96,314
Online Revenue from the Bot
“
“[TOMIS’] growing and knowledgeable team has always listened to our needs and concerns and turned those into successes with huge upturns in our online traffic conversions while maintaining a great ROI year over year. We have grown exponentially each year with TOMIS’ ongoing strategies and insights into our online marketing and the industry itself. We highly recommend TOMIS’ service and staff to anyone in the tour industry.”
Keshia Fisher
Owner
Glacier Highline
