Rafting Case Study

Marketing Peaks In The Tetons

  • Teton Scenic Float Tours
  • Rafting
  • SEO
  • January to November 30, 2025 vs. 2024

The Results

+93%Organic Online Revenue '25 vs '24
+36%Organic Online Traffic

Teton Scenic Float Tours continued its strong upward trajectory in 2025, achieving significant year-over-year growth across bookings, revenue, and traffic. With a multi-year partnership focused on SEO, paid media, and site optimization, TOMIS helped elevate the brand’s visibility and drive record demand for their scenic float experiences on the Snake River.

What We Did

Teton Scenic Float Tours had another standout year in 2025, more than doubling total booking value and generating major gains across organic and paid channels. Our approach centered on strengthening their SEO foundation, improving on-site conversion pathways, and deploying a data-driven paid ads strategy designed to capture high-intent seasonal demand. Since partnering with TOMIS in 2022, the operation has grown more than 5x, driven by 288% growth in online revenue, 320% growth in organic online revenue, and a 130% increase in organic traffic. This sustained momentum reflects a dramatic rise in search visibility and an increasingly efficient paid ads ecosystem, solidifying Teton Scenic Float Tours as a premier scenic float operator in the region.

The Impact

Teton Scenic Float Tours’ consistent, multi-channel growth demonstrates the compounding value of a long-term marketing partnership with TOMIS. By strengthening visibility, improving conversion efficiency, and capturing peak-season demand through paid channels, the brand continues to scale predictably and profitably.
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TOMIS team members behind the wheel of a client tiki boat
Two TOMIS team members in wetsuits before an open-water swim
Two TOMIS team members in a yellow GoCar on a client site visit

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