Real Results. Real Growth.
Real Partners.
Our case studies show how TOMIS turns data, strategy, and industry expertise into measurable wins. That means more direct bookings, higher ROAS, and scalable systems for tour & activity operators.
- 12+ Years in Tours & Activities
- 200+ Operators Served
- Data-Driven Decisions
- Tech-Enabled Services
Digital Marketing Case Studies
+27%
Increase in Online Revenue
Website Overhaul + AI Support Drive Major Gains for Wild River Adventures
New Website Development
- Wild River Adventures
- Rafting
Wild River Adventures delivered a strong year of growth in 2025, supported by a new TOMIS website, improved search visibility, and high-performing paid media. Paired with significant gains from AI-powered customer support, the operation saw meaningful increases in both revenue and total customer volume.
+66%
Increase in Total Booking Value
A Guest Ranch In Montana Invites Big Growth
Integrated Marketing Strategy
- The Meadows on Rock Creek
- Accomodations
The Meadows on Rock Creek delivered standout year-over-year growth in 2025, driven by a fully integrated marketing strategy and consistent execution across channels. With TOMIS supporting SEO, paid media, content, email, and conversion optimization, the property saw substantial increases in visibility, engagement, and revenue.
+82%
Increase in Google Ads ROAS
Whitewater Heavyweight Finds Paid Ads Paddling Power
Integrated Marketing Strategy
- OARS
- Rafting
OARS—one of the most recognized names in whitewater rafting—saw substantial paid media and revenue growth in 2025. With TOMIS managing full-funnel paid ads strategy and optimization, OARS strengthened demand across multiple trip categories and drove significant increases in both revenue efficiency and total conversions.
+95%
Increase in Organic Online Revenue
Marketing Peaks In The Tetons
SEO
- Teton Scenic Float Tours
- Rafting
Teton Scenic Float Tours continued its strong upward trajectory in 2025, achieving significant year-over-year growth across bookings, revenue, and traffic. With a multi-year partnership focused on SEO, paid media, and site optimization, TOMIS helped elevate the brand’s visibility and drive record demand for their scenic float experiences on the Snake River.
11x
Google Ads ROAS
Reeling in 11× ROAS on Google Ads
Google Ads
- Kirks Fly Shop
- Fishing
Kirks Flyshop has been a long-standing TOMIS client, and the core challenge for 2025 was to grow revenue and improve efficiency without significantly increasing budget in the face of rising Google CPCs. To achieve this, our Paid Ads team focused on aligning Google Ads budgets with true seasonality and search demand, ensuring every dollar was deployed during the highest-opportunity periods and campaigns. Following a full account audit, we streamlined retargeting by removing the redundant RLSA campaign, allowing PMax to handle audience targeting more efficiently. This data-driven restructuring improved ROAS across the majority of campaigns and ultimately drove substantial year-over-year growth while maintaining flat overall spend.
155%
Higher Conv. Rate Compared to All Website Traffic
From Questions to Bookings: 155% Higher Conversion with ChatBot
Website CRO
- Paradise Watersports
- Boat Tours & Rentals
The Paradise Watersports ChatBot was designed to reduce phone calls and increase online bookings — and it delivered. Only 2.08% of visitors needed a human handoff, while ChatBot users converted at a rate 155% higher than the rest of the site. The result: less time on the phone, more revenue online, and a smoother guest experience.
23x
Paid Social ROAS
Making Waves with 23× ROAS on Paid Social
Meta Ads
- Causeway Watersports
- Water Tours & Rentals
In Causeway Watersports’ first year of paid social marketing with TOMIS, we achieved a 23× Return on Ad Spend with a relatively modest budget. By leveraging key audiences, geo-targeting, and detailed interest targeting, we drove measurable growth in bookings and brand visibility during their 2025 season.
8.95%
Online Booking Conversion Rate
Driving Global Bookings with Smarter Email Marketing
Email Marketing
- Gray Line Worldwide
- Sightseeing Tours
Our email program highlights multiple Gray Line destinations in each send, balancing broad appeal with timely themes like fall foliage and World Tourism Day. We’ve refined layout and testing practices—placing CTAs higher in the email, resending to non-openers, and varying content mix—to steadily grow engagement. Over time, this integrated approach has substantially increased traffic, purchases, and conversions from email.
+190%
Increase in Total Online Revenue
Continuous & Intentional Optimizations to Fuel a Growing Business
Integrated Marketing Strategy
- The Meadows on Rock Creek
- Resort & Activities
Since launching their TOMIS-built site, The Meadows on Rock Creek has benefited from intentional updates that evolve alongside their expanding business. We refined navigation, improved informational flow, and modernized design with intentional animations and imagery. As new revenue streams emerged, we added optimized landing pages aligned with SEO and business goals, ensuring every update was purposeful and built to convert.
+41%
Increase in Organic Search Traffic
Winning AI Search with Long-Tail & Conversational Blogging
Content Marketing
- Craftsman Ave
- Workshop
For Craftsman Ave, our content marketing strategy zeroed in on AI-driven optimizations designed to capture long-tail and question-based queries in a competitive NYC market. By combining listicles with FAQ and guide schema, we positioned content to surface in Google AI Overviews (AIOs), proving that strategic blog creation and optimization can break through crowded markets and secure meaningful visibility.
+132%
Increase in Google Ads Revenue
Scaling A Google Ads Strategy with Data-Driven Insights
Google Ads
- Gray Line Worldwide
- Sightseeing Tours
By restructuring campaigns, scaling budget efficiently, leveraging new campaign types effectively, and applying industry insights, TOMIS turned a global Google Ads account into a performance engine—proving that smart strategy + data-driven decisions = growth.
11x
ROAS
Turning Added Capacity into Record Revenue with Paid Ads
Meta Ads
- St. Pete Coastal Cruises
- Boat Tours
St. Pete Coastal Cruises expanded their capacity in 2025, opening the door to significantly more bookings. TOMIS responded with a tailored paid advertising strategy designed to capture demand and drive consistent growth throughout the year. By refining account structure, adjusting budget allocation, and strategically timing campaigns, we boosted visibility, engagement, and efficiency. The result was a measurable increase in performance that far outpaced prior years.
+211%
Increase in Google Ads Revenue
Turning the Tide with Optimized Google Ads
Google Ads
- Living Ocean Tours
- Boat Tours
Living Ocean Tours was limited by a single-campaign setup that made it difficult to scale and optimize performance. TOMIS restructured the account to better align with key activities and audiences while implementing a full-funnel strategy across multiple campaign types. With only a modest increase in spend, this approach drove efficiency and strong revenue growth in Hawaii’s competitive tour market.
+60%
Increase in Purchases
Email + SMS Power Play Drives Triple-Digit Growth
Email + SMS Marketing
- Lawless Forge
- Workshop
Lawless Forge partnered with TOMIS to overhaul their digital engagement strategy. By blending targeted email campaigns with timely SMS promotions, the brand captured seasonal demand, boosted high-value corporate bookings, and introduced urgency-driven subscriber perks. This integrated approach fueled massive traffic growth, stronger purchase activity, and a new revenue stream from SMS campaigns.
+42%
Increase in Online Product Sales Revenue
E-Commerce Relaunch Hooks Big Gains for Grizzly Hackle
New Website Development
- Grizzly Hackle
- Guided Fishing Trips & eCommerce
In March 2025, Grizzly Hackle unveiled a fully redesigned website with a strong focus on e-commerce. The rebuild leaned into high-quality visuals and clear pathways for shoppers, while also making it easy to highlight promotions across the site. By leveraging Shopify’s PageFly builder, the TOMIS team created a flexible framework for ongoing updates and seasonal campaigns. The launch was supported with coordinated email and social announcements, ensuring strong visibility and driving customer engagement from day one.
+31%
Online Zip Line Revenue
Clarity Wins: Simplified Zipline Pages Drive More Bookings
Website CRO
- Historic Banning Mills
- Zipline & Adventure Resort
Historic Banning Mills’ original zip line page lumped all tours together, creating confusion and friction in the booking process. By splitting the content into a parent page with three focused product pages, TOMIS clarified offerings, improved user flow, and boosted both engagement and sales. The redesign fueled a 31% lift in online revenue, stronger conversion rates, and more bookings across all tour types.
+195%
Online Lodging Revenue
How Separate Lodging Pages Increased Revenue & Bookings
Website CRO
- Historic Banning Mills
- Zipline & Adventure Resort
Historic Banning Mills’ original lodging page was long and hard to navigate, leaving many visitors unaware of specific offerings. Frequent chatbot and phone inquiries highlighted the need for clearer differentiation. TOMIS restructured the page into a parent with three dedicated product pages—cabins, treehouses, and lodge rooms. This streamlined layout improved clarity, showcased each unique option, and significantly boosted revenue and conversions.
Contact Our Team!