Real Results. Real Growth.
Real Partners.
Our case studies show how TOMIS turns data, strategy, and industry expertise into measurable wins. That means more direct bookings, higher ROAS, and scalable systems for tour & activity operators.
- 12+ Years in Tours & Activities
- 200+ Operators Served
- Data-Driven Decisions
- Tech-Enabled Services
Digital Marketing Case Studies
+51%
Organic Social Traffic ’25 vs. ’24
New Marketing Channel Unlocks New Possibilities
Integrated Marketing Strategy
- Front Royal Outdoors
- Watersports & Rentals
Front Royal Outdoors unlocked the full potential of their marketing mix by transitioning from minimal social activity to a strategy-led narrative that captured the Shenandoah River experience. By showcasing real-time river conditions alongside the “fun vibes” and authentic story behind the brand, they turned social media into a high-performance channel that drove a substantial lift in site traffic and a massive surge in attributed booking revenue. This targeted investment significantly boosted conversion rates, demonstrating how professional brand storytelling directly fuels the bottom line for outfitters.
+132%
Organic Social Traffic in July ’25 vs. ’24
Expanded Marketing Channels Creates More Leads
Integrated Marketing Strategy
- Shelter Designs
- Yurts
By expanding Shelter Designs’ traditional channels to include a targeted organic social push for their “Raise the Roof Sale,” we proved the power of a comprehensive, multi-channel marketing strategy. This one-month project successfully re-engaged their community and leveraged past customers, sparking a dramatic surge in organic social site traffic and total brand conversions. The results highlighted a massive lift in overall site conversion rates and conversions, confirming that even a short-term investment in social media can unlock significant growth and find new customers for high-ticket custom products.
+57%
Organic Social Traffic ’25 vs. ’24
Traffic Driven and Stories Told Along the Way
Integrated Marketing Strategy
- The Meadows on Rock Creek
- Hospitality
When internal bandwidth became a hurdle to consistently maintaining a high-level digital presence, TOMIS provided a solution. By transforming raw assets into a vibrant social media feed through thoughtful storytelling, The Meadows opened up more time for their staff to focus on the guest experience while their social channels foster deep connections and brand awareness with prospective and past visitors.
+27%
Increase in Online Revenue
Website Overhaul + AI Support Drive Major Gains for Wild River Adventures
New Website Development
- Wild River Adventures
- Rafting
Wild River Adventures delivered a strong year of growth in 2025, supported by a new TOMIS website, improved search visibility, and high-performing paid media. Paired with significant gains from AI-powered customer support, the operation saw meaningful increases in both revenue and total customer volume.
+66%
Increase in Total Booking Value
A Guest Ranch In Montana Invites Big Growth
Integrated Marketing Strategy
- The Meadows on Rock Creek
- Accomodations
The Meadows on Rock Creek delivered standout year-over-year growth in 2025, driven by a fully integrated marketing strategy and consistent execution across channels. With TOMIS supporting SEO, paid media, content, email, and conversion optimization, the property saw substantial increases in visibility, engagement, and revenue.
+82%
Increase in Google Ads ROAS
Whitewater Heavyweight Finds Paid Ads Paddling Power
Integrated Marketing Strategy
- OARS
- Rafting
OARS—one of the most recognized names in whitewater rafting—saw substantial paid media and revenue growth in 2025. With TOMIS managing full-funnel paid ads strategy and optimization, OARS strengthened demand across multiple trip categories and drove significant increases in both revenue efficiency and total conversions.
+95%
Increase in Organic Online Revenue
Marketing Peaks In The Tetons
SEO
- Teton Scenic Float Tours
- Rafting
Teton Scenic Float Tours continued its strong upward trajectory in 2025, achieving significant year-over-year growth across bookings, revenue, and traffic. With a multi-year partnership focused on SEO, paid media, and site optimization, TOMIS helped elevate the brand’s visibility and drive record demand for their scenic float experiences on the Snake River.
11x
Google Ads ROAS
Reeling in 11× ROAS on Google Ads
Google Ads
- Kirks Fly Shop
- Fishing
Kirks Flyshop has been a long-standing TOMIS client, and the core challenge for 2025 was to grow revenue and improve efficiency without significantly increasing budget in the face of rising Google CPCs. To achieve this, our Paid Ads team focused on aligning Google Ads budgets with true seasonality and search demand, ensuring every dollar was deployed during the highest-opportunity periods and campaigns. Following a full account audit, we streamlined retargeting by removing the redundant RLSA campaign, allowing PMax to handle audience targeting more efficiently. This data-driven restructuring improved ROAS across the majority of campaigns and ultimately drove substantial year-over-year growth while maintaining flat overall spend.
155%
Higher Conv. Rate Compared to All Website Traffic
From Questions to Bookings: 155% Higher Conversion with ChatBot
Website CRO
- Paradise Watersports
- Boat Tours & Rentals
The Paradise Watersports ChatBot was designed to reduce phone calls and increase online bookings — and it delivered. Only 2.08% of visitors needed a human handoff, while ChatBot users converted at a rate 155% higher than the rest of the site. The result: less time on the phone, more revenue online, and a smoother guest experience.
23x
Paid Social ROAS
Making Waves with 23× ROAS on Paid Social
Meta Ads
- Causeway Watersports
- Water Tours & Rentals
In Causeway Watersports’ first year of paid social marketing with TOMIS, we achieved a 23× Return on Ad Spend with a relatively modest budget. By leveraging key audiences, geo-targeting, and detailed interest targeting, we drove measurable growth in bookings and brand visibility during their 2025 season.
8.95%
Online Booking Conversion Rate
Driving Global Bookings with Smarter Email Marketing
Email Marketing
- Gray Line Worldwide
- Sightseeing Tours
Our email program highlights multiple Gray Line destinations in each send, balancing broad appeal with timely themes like fall foliage and World Tourism Day. We’ve refined layout and testing practices—placing CTAs higher in the email, resending to non-openers, and varying content mix—to steadily grow engagement. Over time, this integrated approach has substantially increased traffic, purchases, and conversions from email.
+190%
Increase in Total Online Revenue
Continuous & Intentional Optimizations to Fuel a Growing Business
Integrated Marketing Strategy
- The Meadows on Rock Creek
- Resort & Activities
Since launching their TOMIS-built site, The Meadows on Rock Creek has benefited from intentional updates that evolve alongside their expanding business. We refined navigation, improved informational flow, and modernized design with intentional animations and imagery. As new revenue streams emerged, we added optimized landing pages aligned with SEO and business goals, ensuring every update was purposeful and built to convert.
+41%
Increase in Organic Search Traffic
Winning AI Search with Long-Tail & Conversational Blogging
Content Marketing
- Craftsman Ave
- Workshop
For Craftsman Ave, our content marketing strategy zeroed in on AI-driven optimizations designed to capture long-tail and question-based queries in a competitive NYC market. By combining listicles with FAQ and guide schema, we positioned content to surface in Google AI Overviews (AIOs), proving that strategic blog creation and optimization can break through crowded markets and secure meaningful visibility.
+132%
Increase in Google Ads Revenue
Scaling A Google Ads Strategy with Data-Driven Insights
Google Ads
- Gray Line Worldwide
- Sightseeing Tours
By restructuring campaigns, scaling budget efficiently, leveraging new campaign types effectively, and applying industry insights, TOMIS turned a global Google Ads account into a performance engine—proving that smart strategy + data-driven decisions = growth.
11x
ROAS
Turning Added Capacity into Record Revenue with Paid Ads
Meta Ads
- St. Pete Coastal Cruises
- Boat Tours
St. Pete Coastal Cruises expanded their capacity in 2025, opening the door to significantly more bookings. TOMIS responded with a tailored paid advertising strategy designed to capture demand and drive consistent growth throughout the year. By refining account structure, adjusting budget allocation, and strategically timing campaigns, we boosted visibility, engagement, and efficiency. The result was a measurable increase in performance that far outpaced prior years.
+211%
Increase in Google Ads Revenue
Turning the Tide with Optimized Google Ads
Google Ads
- Living Ocean Tours
- Boat Tours
Living Ocean Tours was limited by a single-campaign setup that made it difficult to scale and optimize performance. TOMIS restructured the account to better align with key activities and audiences while implementing a full-funnel strategy across multiple campaign types. With only a modest increase in spend, this approach drove efficiency and strong revenue growth in Hawaii’s competitive tour market.
+60%
Increase in Purchases
Email + SMS Power Play Drives Triple-Digit Growth
Email + SMS Marketing
- Lawless Forge
- Workshop
Lawless Forge partnered with TOMIS to overhaul their digital engagement strategy. By blending targeted email campaigns with timely SMS promotions, the brand captured seasonal demand, boosted high-value corporate bookings, and introduced urgency-driven subscriber perks. This integrated approach fueled massive traffic growth, stronger purchase activity, and a new revenue stream from SMS campaigns.
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