The tourism industry is evolving at lightning speed. More customers are booking online, engaging through social media, and choosing experiences based on digital discovery. But with that growth comes an often-overlooked question: what’s the environmental cost of all this digital activity?
At TOMIS, we’re proud to take measurable steps toward answering that question. We’re offsetting 100% of the emissions connected to our marketing operations—ours and yours.
The Invisible Footprint of Digital Marketing
Asking ChatGPT for ad headline ideas or sending a single marketing email might feel harmless, but each one requires energy from servers and data centers. Multiply that across millions of impressions, analytics requests, and website visits… and suddenly, “digital” isn’t so light.
For an industry built around showcasing pristine landscapes and natural wonders, it’s only right that the tools we use to grow tourism businesses also respect those very places.
What Our Initiative Covers:
- Our team’s operational footprint
- Energy consumed by ad servers, search engines, and analytics platforms
- Emissions linked to client campaigns and AI chatbot usage
Why it Matters for You
By working with TOMIS, your business automatically benefits from running carbon-conscious marketing campaigns.
That means:
- You can highlight your digital sustainability practices in certifications and marketing.
- You can confidently tell guests that your digital marketing tactics that may have introduced you to them are as responsible as the experiences you deliver.
This is just one step in our sustainability journey, but it’s a big one. By combining powerful marketing with thoughtful environmental action, TOMIS is helping tourism businesses grow in a way that’s good for both people and planet.
Lasting success in tourism doesn’t just come from more bookings, it comes from protecting the places that your guests love.
