In tourism, digital marketing is often the bridge between a traveler’s curiosity and their booking. But behind the Google searches, Instagram ads, and retargeting campaigns lies something we rarely talk about: carbon emissions.
At TOMIS, we’re working to make this part of the conversation.
The Reality of Digital’s Carbon Footprint
It can be challenging to comprehend the environmental costs of operating digital marketing campaigns. This is more true than ever with the impressive growth of AI tools over the last year. To understand the impacts, we need to consider things like:
- Streaming an ad or serving a search result requires electricity from data centers.
- Large campaigns can generate billions of impressions – tiny emissions multiplied at scale.
- Even simple tasks, like sending a marketing email, consume energy we rarely consider.
On their own, the impact of these activities might seem negligible. However, in an industry built around connecting people to places, understanding our individual and collective impact is crucial to protecting the landscapes and communities we rely on for these experiences.
How TOMIS Bridges Growth & Responsibility
Rather than making our clients choose between effective marketing campaigns and adopting sustainable practices, we’ve committed to offsetting the emissions generated by our digital marketing initiatives.
This includes:
- Running ads across Google, Meta, and other platforms
- Powering the reporting and analytics systems we use to optimize campaigns
- Hosting, cloud storage, and integrations that support your data
Why this helps tour & activity operators:
- Easier compliance with eco-certifications and sustainability benchmarks
- Marketing practices that align with your brand’s environmental commitments
- A stronger connection with guests who increasingly value responsible business practices
Our approach is simple: tourism marketing should help businesses flourish, not contribute to the pressures they face. With TOMIS, you get the benefits of digital growth with the reassurance that your efforts are being managed by a carbon-conscious agency.
