Learn how TOMIS rearchitected and redesigned the website for an adventure park out of Harpers Ferry, WV–all leading to a 20% YoY increase in online revenue.
River Riders is the premier destination for outdoor adventures and experiences in Harpers Ferry, WV. They provide a wide variety of outdoor activities, lodging options (camping, RV sites, rentals, etc…), and several dining establishments to ensure an unforgettable experience. They’re a robust operation and a key activity center highly-trafficked Harpers Ferry region.
River Riders is a sprawling adventure park that has grown tremendously from its humble beginnings running river trips out of Harpers Ferry. In addition to rafting, they have tubing, ziplining, camping, cabin rentals, snow tubing, and much more.
Their previous website struggled to keep up in accurately explaining all of the options that River Riders has to offer. And key offerings like passes and lodging were getting lost in the shuffle.
Additionally, the website failed to highlight all of River Riders’ unique strengths and selling points. And the design felt cluttered and outdated.
They needed a new website, not only for a fresh design, but one better suited to guide site visitors through all the options, get them excited and sell on a visit, and better convert visitors to customers.
Previous website homepage
Section of the new website’s homepage, showing the trip cards and design.
Our primary goal was to rebuild the site architecture from the ground up to improve the navigation and user journey.
We audited the nearly 230 pages on the previous site and found opportunities to consolidate and eliminate nearly 50% of the existing pages. All this led to an improved user experience and a streamlined site that was far easier to navigate.
Additionally, we worked on refreshing the design and UI.
If you’re interested in exploring a custom website solution, contact us to set up a call.
+25%
+21%
+22%
Results based on analytics data from July 2024 compared to the previous period in 2023, and captures key peak season data.
10+ years in expert marketing software and agency services for tour operators.
