Google Ads Case Study

Turn Clicks Into Customers With Data-Driven Google Ads

At TOMIS, we don’t just run ads—we engineer scalable strategies that deliver measurable results. By combining historical account data, market insights, and industry benchmarks, we design campaigns that align with your business goals and maximize ROI.

The Client

River Riders is the premier destination for outdoor adventures and experiences in Harpers Ferry, WV.  They provide a wide variety of outdoor activities, lodging options (camping, RV sites, rentals, etc…), and several dining establishments to ensure an unforgettable experience. They’re a robust operation and a key activity center highly-trafficked Harpers Ferry region. 

Our Approach

  • Build the Foundation Right – Campaigns are structured for scalability and efficiency, ensuring every dollar has a purpose.

  • Leverage Data, Not Guesswork – From historical performance to market trends, we set strategies rooted in insights, not hunches.

  • Optimize Relentlessly – Weekly management and testing keep your campaigns sharp while minimizing wasted spend.

  • Stay Ahead of the Curve – We’ll tell you when to embrace new AI-powered features and when to wait, so your account doesn’t become a test subject for “buzz” tactics.

  • Scale With Confidence – We manage budgets around performance goals, making sure growth and cost-effectiveness go hand in hand.

Previous website homepage

The Results

+25%

Increase in Organic Traffic

+21%

Increase in Conversion Rate

+22%

Increase in Online Revenue

Performance Metrics Based on January – August 2025 vs 2024

Previous website homepage

The Impact

  • Build the Foundation Right – Campaigns are structured for scalability and efficiency, ensuring every dollar has a purpose.

  • Leverage Data, Not Guesswork – From historical performance to market trends, we set strategies rooted in insights, not hunches.

  • Optimize Relentlessly – Weekly management and testing keep your campaigns sharp while minimizing wasted spend.

  • Stay Ahead of the Curve – We’ll tell you when to embrace new AI-powered features and when to wait, so your account doesn’t become a test subject for “buzz” tactics.

  • Scale With Confidence – We manage budgets around performance goals, making sure growth and cost-effectiveness go hand in hand.

Website development for tour operators, wordpress

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