The Results
+47%Increase in Bookings
+18%Increase in Booking Value
Toast Tours runs guided wine tours through Paso Robles wine country on the Central Coast of California. The company has worked with TOMIS since 2021 on marketing and measurement, with FareHarbor as its booking system.
What We Did
TOMIS manages paid search and paid social for Toast Tours and reports on them against FareHarbor bookings, so the team can see which tours and dates are filling.
The Impact
Bookings grew 47% in 2025 compared with 2024, and total booking value grew 18%.
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