Food & Drink Tours Case Study

Total Booking Value Up 57% for Bobby's Bike Hike Miami

Bobby's Bike Hike Miami
Food & Drink Tours
Integrated Marketing Strategy
January to December 2025 vs. 2024

The Results

+57%Increase in Total Booking Value

+59%Increase in Bookings

+84%Booking Value Growth, Oct 2025 to Sep 2026 vs. Prior Year

Bobby's Bike Hike runs guided bike, food and walking tours in Miami, the second city for a brand that started in Chicago. TOMIS has supported the Miami operation since late 2022 with paid media, analytics and the FareHarbor booking data behind both.

What We Did

TOMIS runs Google Ads and Meta campaigns for the Miami tours and reports on them against total booking value from FareHarbor, not just website conversions.

Search reaches visitors already looking for a Miami bike or food tour, and paid social reaches travelers planning their trip.

The Impact

Total booking value grew 57% in 2025 compared with 2024, and the number of bookings grew 59%.

Growth accelerated into the following year: booking value from October 2025 through September 2026 was 84% higher than the prior twelve months.

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