Food & Drink Tours Case Study

8.5x Google Ads ROAS for Providence Tour Company

Providence Tour Company
Food & Drink Tours
Paid Advertising
January to December 2025

The Results

8.5xGoogle Ads ROAS

5.4xMeta Ads ROAS Since Launch

+68%Booking Revenue Growth, Oct 2025 to Sep 2026 vs. Prior Year

Providence Tour Company runs guided food and walking tours through Providence, Rhode Island. The company partnered with TOMIS for paid advertising in December 2024.

What We Did

TOMIS built Google Ads campaigns around the tours and neighborhoods people search for when planning a Providence visit, and added Meta campaigns to reach travelers before they arrive.

Both channels report against FareHarbor bookings, so the team can see which campaigns produce paid tours rather than page views.

The Impact

In 2025 Google Ads returned 8.5x on spend, and Meta ads have returned 5.4x since launch.

Booking revenue in the twelve months ending September 2026 was 68% higher than the twelve months before it.

More Food & Drink Tours Results

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See all Food & Drink Tours results →

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