The Results
+28%Google Ads ROAS
+29%Google Ads Conversion Value
+235%AI Assistant Revenue
This Outer Banks watersports company grew the booking value from paid search while spend stayed flat, improving return on ad spend by more than a quarter. AI assistants also became a growing source of bookings.
What We Did
Ran full-service digital marketing, refining paid search toward booking value and tracking AI referrals as their own channel.
The Impact
Google Ads conversion value grew 29% on flat spend, a 28% gain in ROAS. AI assistant revenue grew 235% and online revenue rose 6%.
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