The Results
+24%Google Ads ROAS
+72%Meta Purchases
+34%Website Sessions
This Cabo San Lucas whale watching and snorkel operator kept Google Ads running while moving part of its budget into Meta Ads. Both channels returned more per dollar than the year before, and website traffic grew by a third.
What We Did
Kept Google Ads running and focused its budget on the campaigns that produced bookings, while reallocating part of the paid media budget to Meta Ads to reach travelers earlier in their trip planning.
The Impact
Year to date, Google Ads ROAS rose from 6.1x to 7.6x on 29% less spend, and Meta Ads ROAS rose from 3.2x to 3.8x as Meta purchases grew 72%. Website sessions grew 34% and AI assistant revenue grew 484%.
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