Cruisin’ Tikis Orange Beach: Paid Media Strategy

Cruisin' Tikis Orange Beach, part of the TourScale franchise network, partnered with TOMIS to refine their paid advertising strategy as the operation expanded with additional boats and increased availability. Campaigns targeted high-intent celebratory audiences, bachelorette parties, birthdays, and group celebrations, while out-of-market campaigns reached travelers in top booking origin cities with direct flights to Orange Beach. This approach helped capture travelers earlier in their planning window and supported captain and resource scheduling as availability expanded. The strategy generated a 12x ROAS on Google Ads and 8x ROAS on Meta Ads, contributing to 14% growth in total revenue.