Sightseeing Tours Case Study

Bookings Up 20% in Gray Line Savannah’s First Year with TOMIS

  • Gray Line Savannah
  • Sightseeing Tours
  • Integrated Marketing Strategy
  • August 2025 to September 2026 vs. Prior Year
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The Results

+20%Increase in Bookings
+16%Increase in Booking Revenue
3.7xGoogle Ads ROAS Since Launch

Gray Line Savannah runs hop-on hop-off trolley tours through Savannah’s historic district. The company joined TOMIS in August 2025, with marketing, Google Ads, Meta ads and FareHarbor reporting all in one place.

What We Did

TOMIS manages Google Ads for the trolley tours and Savannah trip searches, runs Meta campaigns for trip planners, and measures both against booked seats in FareHarbor.

The Impact

In the fourteen months since launch, bookings are up 20% and booking revenue is up 16% compared with the same period a year earlier.

Google Ads went from returning less than its cost before TOMIS to 3.7x since launch, and Meta ads have returned 4x.

More Sightseeing Tours Results

Sightseeing ToursChicago Crime Tours+20% Increase in Booking Revenue '25 vs' 24Read their story →Sightseeing ToursPortland Discovery Tours23x Meta Ads ROASRead their story →Sightseeing ToursGoCar Tours+68% Increase in Las Vegas Booking RevenueRead their story →
See all Sightseeing Tours results →
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TOMIS team members behind the wheel of a client tiki boat
Two TOMIS team members in wetsuits before an open-water swim
Two TOMIS team members in a yellow GoCar on a client site visit

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