Sightseeing Tours Case Study

Booking Revenue Up 20% with 7.6x Google Ads ROAS for Chicago Crime Tours

Chicago Crime Tours
Sightseeing Tours
Integrated Marketing Strategy
January to December 2025 vs. 2024

The Results

+20%Increase in Booking Revenue '25 vs' 24

7.6xGoogle Ads ROAS

9xMeta Ads ROAS

Chicago Crime Tours runs bus tours of the city’s mob and true crime history. TOMIS has managed the company’s marketing since 2021, with Google Ads, Meta ads, GA4 and the reservation system all reporting into one view.

What We Did

TOMIS runs search campaigns for the tour themes guests look for, and Meta campaigns that reach visitors planning a Chicago trip while also retargeting those who have expressed interest by haven't booked yet. Every campaign is measured against booked tours rather than clicks.

The Impact

Booking revenue grew 20% in 2025 compared with 2024, and the number of bookings grew 17%. Google Ads returned 7.6x on spend for the year and Meta ads returned 9x.

More Sightseeing Tours Results

Sightseeing ToursPortland Discovery Tours23x Meta Ads ROASRead their story →Sightseeing ToursGoCar Tours+68% Increase in Las Vegas Booking RevenueRead their story →Sightseeing ToursGray Line Savannah+20% Increase in BookingsRead their story →

See all Sightseeing Tours results →

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