Sightseeing Tours Case Study
GoCar Tours Grows Las Vegas Booking Revenue 68%
- GoCar Tours
- Sightseeing Tours
- Integrated Marketing Strategy
- January to December 2025 vs. 2024
The Results
GoCar Tours runs GPS-guided talking car tours in San Francisco, Las Vegas, San Diego and Monterey. TOMIS has worked with the brand since 2020 and manages marketing for each city on its own FareHarbor booking data.
What We Did
TOMIS runs Google Ads and Meta campaigns city by city, so each market gets budget and messaging that match its own demand and seasonality.
Reporting is per city as well, which makes it easy to see where growth is coming from and where to invest next.
The Impact
Las Vegas booking revenue grew 68% in 2025 compared with 2024, and the trailing twelve months through September 2026 were 77% ahead of the prior year.
San Francisco, the largest market, grew booking revenue 35% over the same twelve month period.
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