Sightseeing Tours Case Study

GoCar Tours Grows Las Vegas Booking Revenue 68%

  • GoCar Tours
  • Sightseeing Tours
  • Integrated Marketing Strategy
  • January to December 2025 vs. 2024

The Results

+68%Increase in Las Vegas Booking Revenue
+77%Las Vegas Growth, Oct 2025 to Sep 2026 vs. Prior Year
+35%San Francisco Booking Revenue, Oct 2025 to Sep 2026 vs. Prior Year

GoCar Tours runs GPS-guided talking car tours in San Francisco, Las Vegas, San Diego and Monterey. TOMIS has worked with the brand since 2020 and manages marketing for each city on its own FareHarbor booking data.

What We Did

TOMIS runs Google Ads and Meta campaigns city by city, so each market gets budget and messaging that match its own demand and seasonality.

Reporting is per city as well, which makes it easy to see where growth is coming from and where to invest next.

The Impact

Las Vegas booking revenue grew 68% in 2025 compared with 2024, and the trailing twelve months through September 2026 were 77% ahead of the prior year.

San Francisco, the largest market, grew booking revenue 35% over the same twelve month period.

Get Started

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Whether you know exactly what you need or you’re just looking for some guidance, we’d love to learn more about your business and help you plan your next step.
Real People Who Understand Tourism.
TOMIS team members behind the wheel of a client tiki boat
Two TOMIS team members in wetsuits before an open-water swim
Two TOMIS team members in a yellow GoCar on a client site visit

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