Party Tours Case Study
Doubling Revenue Without Raising the Budget
- Trolley Pub Columbus
- Party Tours
- Paid Advertising
- Apr 1 to Sep 30, 2026 vs. same period 2025 (second season with TOMIS)
The Results
+86%Google Ads ROAS
12.8xGoogle Ads ROAS
8.3xPaid Media ROAS
This Columbus party trolley more than doubled its online revenue in its second season with TOMIS. Google Ads delivered far more booking value while spend held steady, and website traffic grew right along with it.
What We Did
Managed Google Ads with ongoing keyword, bidding and campaign structure refinements to put the budget behind the searches that convert.
The Impact
Online revenue grew 114% and website sessions grew 47%. Google Ads ROAS rose 86%, from 6.9x to 12.8x, while spend dipped 8%, and overall paid media ROAS across Google and Meta rose 69%, from 4.9x to 8.3x.
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