The Results
+138%Online Revenue
+103%Google Ads Conversion Value
+231%
In its second season with TOMIS, this Destin tiki boat operator more than doubled its online revenue. Paid search and paid social work together to capture vacationers planning their trips, with much stronger returns from the same search budget.
What We Did
Managed Google Ads and Meta Ads together, aligning search and social campaigns with the vacation planning window and shifting budget toward what drove bookings.
The Impact
Online revenue grew 138% over the same months last year. Google Ads ROAS rose 101%, from 4.5x to 9.1x, on flat spend. Meta Ads ROAS rose 96%, from 3.3x to 6.5x, as Meta purchases more than tripled, and overall paid media ROAS rose 94%, from 4.2x to 8.1x.
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